Following up from Emma Lawrence’s blog post about Facebook Timeline’s, I have seen this on Facebook today and thought I would share it.
One of the points that Emma made was how you should be sure not include calls to action in your cover image. Within my usual daily travels around Facebook I’ve seen a good number of New Zealand businesses that are using this space in this way, both encouraging people to click the like button as well as taking part in a competition.
I noticed today that the Facebook page of a well-known New Zealand venue with a substantial number of fans, had a very strong call to action as their cover photo. I know someone in their marketing department, so thought I’d give them a call with the heads up. The result of the conversation led me to come and write this blog in order to clear up two misconceptions.
Misconception 1: Out of sight but not out of mind
Here goes the first one. This is something I’ve heard more than a few times on my travels when advising people to change their behaviour on Facebook – ‘Because we’re small and so far away, being in New Zealand, Facebook don’t really police pages here.’
Don’t believe it. There are many cases of New Zealand companies who’s Facebook page has been shut down. Just today I saw that a page that popular student burger joint, Velvet Burger, who own two stores in Dunedin and one in Auckland, have lost its 9,500 fans because of a rule-breaking competition they ran. For a company that had such an active following and presence on Facebook, this must have come as quite a blow.
Misconception 2: It’s not my problem
Many businesses have agencies or external people that run their Facebook accounts for them. This was the case for the large venue I talked about earlier. Using an external consultant or agency to manage your social media presence can be a really positive step for many businesses, just be sure to remember however, if your Facebook page is going to be pulled, Facebook aren’t going to care that it was managed externally. Once its gone, its gone – so be careful in your selection of an agency or external social media coordinator.