In this episode, I want to touch on competition and collaboration and how it relates to the tourism industry.

I read a quote recently that really resonated with me –  that collaboration divides the task, and multiplies the success – I do believe this is so true in the tourism industry.

There are some fabulous examples of collaboration in our industry, you only need to spend a few minutes standing in front of a brochure rack to see how many tourism operators work together with combo offers and products. Why do they do this?

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