On the last episode I talked about the first step in becoming a loved brand being to define your target market and I’ve had a couple of people ask me how to do this for a tourism business, especially when you pretty much just want anyone who is travelling through your area to come and spend some money with you.  And that’s true.  But there is power in refining your position in the market and connecting on a deeper level with your customer.  It’s all about relevancy and relating to the person on the other side of the counter.

In this episode, Michelle Caldwell explains how. 

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