In this episode, I go rogue. Instead of talking marketing tips and ideas, I discuss the recent STAPP funding announcements and the lack of support for inbound operators.
The inbound operators are the trail blazers of our industry -they are often the first ones in market, and well before Tourism NZ – building networks and relationships and demand for holidays to New Zealand. We’ve seen it happen in South America, Russia, the Middle East and India to name a few – it was the inbound operators who were there first. They are the ones to introduce us, the activity and service providers to the new international markets and facilitate business between us. We simply cannot thrive as an industry without them and we need them to survive.