It’s stating the obvious when I say that every tourism business has been affected by Covid, come catastrophically – and even those few businesses that had very little reliance on the international market have felt the effects of border closures. Some of them just due to the fact a lot of their skilled staff come from overseas – think the ski fields for example.
It’s been really surprising to me though just how many businesses have offloaded their sales and marketing teams during this time. Now obviously, it’s each business’ prerogative to make these decisions for what they feel is best for them at the time – and let’s face it, it also helps businesses like ours! But in times of crisis, marketing really comes into its own to help your business pull through.
Let’s discuss how.