Archive by Author

Air New Zealand Safety Video’s Move into Destination Marketing

The Bay of Islands and Hokianga in Northland have just received a major boost to their destination marketing efforts with the latest Air New Zealand Safety Video termed “Summer of Safety” all filmed on location in their beautiful backyard.

What’s Next for the Hotel Industry?

According to the Tourism Industry Association of New Zealand, tourism is one of New Zealand’s biggest export industries. It contributes to more than 17% of New Zealand’s foreign exchange earnings. The total tourism expenditure as a whole reached almost $30 billion NZ dollars in the year ending March 2015. One of the key areas within […]

World Tourism Day – 27 September 2015

In support of World Tourism Day 2015, view this Tourism Stories video in appreciation of tourism and what it does for communities around the world.

Social Media Impact on Tourism

Check out this excellent infographic that highlights “The Tripadvisor Effect” and key social media trends to note for tourism.

Tourism New Zealand Webinars June 2015

Tourism Webinars

Registrations are now open for Tourism New Zealand’s next series of industry webinars, which kick off on 4th June. These one-hour online webinars are an easy way to keep up to date with the latest market trends, strategic planning and upcoming campaign and trade activity.

Work Safe/Adventure Support – Outrageous Costs?

There’s currently a very active discussion posted by Carl Muir in our LinkedIn Group about the costs and issues faced by adventure tourism operators for the new Work Safe safety audit and registration process. Given the interest and comments made on the LinkedIn Group we thought it would be of benefit to also post this […]

Tourism New Zealand Webinars

There’s an array of interesting tourism industry webinars coming up offered by Tourism New Zealand. With the convenience of being part of a webinar from your own computer or phone, it’s an easy way to be kept up to date on market trends, campaigns, strategic plans and tourism trade activity

Tourism’s Lofty Goals

Steve Wilde from Radio New Zealand considers tourism industry plans to almost double visitor value in under a decade aiming to generate per annum revenue of $41 billion by 2025. This strategy is governed under the banner of “Tourism 2025 – Growing value together”.

Should Tourism Operators Pay for the Right to Visit Iconic Locations?

A complex and ongoing issue has been going on in the Bay of Islands for many years, but now a Maori Trust has decided to launch a public awareness and protest campaign over their battle with tourism operators who sell boat trips to pass though their privately owned “The Hole in the Rock” (Motukokako).