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New Zealand Hotel Industry Conference 2010

The 4th Annual NZ Hotel Industry Conference has been confirmed for Thursday 13 May 2010 at the SKYCITY Auckland Convention Centre. The co-hosts, NZ Hotel Council, Horwath HTL and Simpson Grierson, are expecting approximately 300 delegates, sponsors and exhibitors to attend the conference.  The day will follow a similar format to the successful 2009 conference […]

Rugby World Cup 2011 And Social Media Marketing

Making the most of the Rugby World Cup in New Zealand is no doubt a key strategy for tourism organisations throughout New Zealand. Immersing yourself in social media marketing activity surrounding the rugby world cup could be one way to connect to travellers.

Keep Updated with TIANZ News Online

Great to see some online initiatives from TIANZ and Tim Cossar to keep the New Zealand Tourism Industry informed of their current activities, news and events with their website, blog, Twitter updates and YouTube Channel. View the latest Video Blog from Tim Cossar in late December 2009.

Online Marketing for Destinations: Part 3

Part 3 of a 3 part video series from the PhoCusWright conference in 2009. The guest speakers discuss aspects of online marketing strategy for destination marketing organisations.  This discussion is focused on mobile applications for Destination Marketing Organisations.

Part 3 of a 3 part video series from the PhoCusWright conference in 2009. The guest speakers discuss aspects of online marketing strategy for destination marketing organisations. This discussion is focused on mobile applications for Destination Marketing Organisations.

Online Marketing for Destinations: Part 2

Part 2 of a 3 part video series from the PhoCusWright conference in 2009. The guest speakers discuss aspects of online marketing strategy for destination marketing organisations.  This discussion is focused on what elements encourage Destination Marketing Organisations accept new technology and tools for marketing their regions.

Part 2 of a 3 part video series from the PhoCusWright conference in 2009. The guest speakers discuss aspects of online marketing strategy for destination marketing organisations. This discussion is focused on what elements encourage Destination Marketing Organisations accept new technology and tools for marketing their regions.

Online Marketing for Destinations: Part 1

View this 1st video of a 3 part series from the PhoCusWright conference in 2009.  The guest speakers discuss aspects of online marketing strategy for destination marketing organisations.  This discussion is focused on why most destination marketing organisations are not moving towards using new digital tools for marketing their regions.

View this 1st video of a 3 part series from the PhoCusWright conference in 2009. The guest speakers discuss aspects of online marketing strategy for destination marketing organisations. This discussion is focused on why most destination marketing organisations are not moving towards using new digital tools for marketing their regions.

ITOC Conference 2010

The Inbound Tour Operators Council annual conference for 2010 will be held in Blenheim at the Marlborough Convention Centre from 17-18 August.

TRENZ 2010

Travel Rendezvous New Zealand (TRENZ) is the largest international showcase of New Zealand’s leading tourism and travel specialists and is organised by the Tourism Industry Association. In 2010 it will be once again held in Auckland from 24-27 May.

The Role and Impact of Destination Marketers

Regional Tourism Organisations (RTO’s) in New Zealand play an important role to promote and stimulate tourism for their respective destinations. PhoCusWright has published a report to help define their role and impact in the tourism marketing chain.

How to Get Through the Low Season

Many businesses in tourism work night and day through the peak seasons to ensure the cash flow earned can keep them operating during the quieter shoulder and low seasons. View some proven strategies to help combat seasonality issues.