Gina Palandini discusses how tourism businesses need to keep up with the fast pace of our changing world and it’s impact on the tourism industry.
Archive by Author
How the Internet Influences the Luxury Traveller
Gina Paladini provides an excellent analysis of how the luxury traveller behaves online and offline to research and book their travels.
Tripadvisors’ New Development
Gina Paladinii discusses the new Tripadvisor Connect function allowing listings to have links to their own booking engine rather than just to OTAs.
Does New Zealand need another “Qualmark”?
Ten years on since Qualmark launched, we learn that a new rating system is to be launched in New Zealand. Gina Paladini asks some relevant questions on what this means for tourism businesses and travellers.
5 Things to know about the Chinese Market for the Small to Medium size tourism business
For the last two years, Tourism New Zealand has been leading the parade celebrating the emerging markets for tourism businesses. Of these new markets, the spotlight is brightly shining on the Chinese traveller.
Five ways the little men with hairy feet can bring you bookings
Gina Paladini offers ways for tourism businesses to capitalise on the upcoming “The Hobbit” movie as a way to boost tourism to New Zealand
Monday Blog Blues
Gina Paladini laments the phenomenon she calls “Blog Paralysis” for all those budding bloggers out there…
If you’ve got it, flaunt it…on your home page
Gina Paladini suggests 4 Key aspects to have on your website home page that will provide an emotive and compelling introduction to visitors to help convert them into bookings.
Stop thinking about yourself
When marketing a tourism product you need to stop thinking like you and start thinking like your customers.