Thinking differently about Tourism By Gina PaladiniJune 8, 2015 Categories: Management, Sales and Marketing Leave a comment Gina Palandini discusses how tourism businesses need to keep up with the fast pace of our changing world and it’s impact on the tourism industry. Read more...
How the Internet Influences the Luxury Traveller By Gina PaladiniMay 25, 2014August 9, 2020 Categories: Accommodation, Online Marketing, Sectors Tags: luxury market Leave a comment Gina Paladini provides an excellent analysis of how the luxury traveller behaves online and offline to research and book their travels. Read more...
Tripadvisors’ New Development By Gina PaladiniAugust 7, 2013 Categories: Online Marketing, Sales and Marketing Tags: google adwords, OTA, Tripadvisor Leave a comment Gina Paladinii discusses the new Tripadvisor Connect function allowing listings to have links to their own booking engine rather than just to OTAs. Read more...
Does New Zealand need another “Qualmark”? By Gina PaladiniMarch 27, 2013November 10, 2013 Categories: Management, Sales and Marketing, Sectors Tags: Qualmark, Tourism Rating System 7 Comments Ten years on since Qualmark launched, we learn that a new rating system is to be launched in New Zealand. Gina Paladini asks some relevant questions on what this means for tourism businesses and travellers. Read more...
5 Things to know about the Chinese Market for the Small to Medium size tourism business By Gina PaladiniOctober 23, 2012November 10, 2013 Categories: Inbound Tourism, Management, Sales and Marketing Tags: China, Chinese Market 1 Comment For the last two years, Tourism New Zealand has been leading the parade celebrating the emerging markets for tourism businesses. Of these new markets, the spotlight is brightly shining on the Chinese traveller. Read more...
Five ways the little men with hairy feet can bring you bookings By Gina PaladiniJune 5, 2012June 10, 2012 Categories: Sales and Marketing, Sectors, Special Interest Tags: Lord of the Rings, Peter Jackson, The Hobbit, Tourism New Zealand Leave a comment Gina Paladini offers ways for tourism businesses to capitalise on the upcoming “The Hobbit” movie as a way to boost tourism to New Zealand Read more...
Monday Blog Blues By Gina PaladiniAugust 8, 2011August 8, 2011 Categories: Online Marketing, Sales and Marketing Tags: blogs, SEO 4 Comments Gina Paladini laments the phenomenon she calls “Blog Paralysis” for all those budding bloggers out there… Read more...
If you’ve got it, flaunt it…on your home page By Gina PaladiniApril 27, 2011 Categories: Online Marketing, Sales and Marketing Tags: online bookings, photography, Qualmark, Tripadvisor, website home page, word of mouth marketing Leave a comment Gina Paladini suggests 4 Key aspects to have on your website home page that will provide an emotive and compelling introduction to visitors to help convert them into bookings. Read more...
Stop thinking about yourself By Gina PaladiniMarch 31, 2011March 30, 2011 Categories: Branding, Management, Online Marketing, Sales and Marketing Tags: search engine optimisation, SEO, tourism marketing 7 Comments When marketing a tourism product you need to stop thinking like you and start thinking like your customers. Read more...