Archive by Author

Is your website mobile-friendly?

Since 21 April 2015 Google has begun the roll-out of their “mobile-friendly” update whereby it will be “boosting the ranking of mobile-friendly pages on mobile search results”. This may mean you need to change your business website – TEST IT HERE.

TRENZ for Exhibitors – To go or not to go?

There’s no doubt that Tourism Rendevous New Zealand (TRENZ) is a significant annual marketing opportunity for any small-medium tourism operator in New Zealand. The decision to invest in becoming an exhibitor to connect with those vital international agents can be a tough one for many as the upfront outlay and financial commitment can really make […]

Be Wary of Promises from SEO Professionals

How many cold calls does your business receive promising you top ranking in google for your website?

Is Email Marketing still relevant?

I often lament about how much junk mail I get in my inbox. Are you the same? Has social media marketing taken over our attention and so email marketing is becoming an antiquated way to get peoples attention?

The Social Media Revolution 2013

A look at the latest installment of the Social Media Revolution video with all it’s mind boggling statistics and a parody to make fun of it all

The Cruise Ship Market – Beyond the Negativity

In recent years the cruise ship market visiting New Zealand has developed considerably with larger numbers of ships and visitors than ever before choosing to visit our shores in their floating hotel. How can the industry make the most of this shift in how visitors come here?

Case Study: Tourism Businesses Improving their Community

This case study highlights that a combination of small town community spirit and proactive tourism businesses is the perfect mix of ingredients to create something special to impress visitors.

Social Media Tip – Don’t Forget About A Blog

if you were to think of social media tools as a gathering of friends for social chit chat, then your website/blog should be considered your place – i.e. party central.

Managing Media for your Business During A Crisis Situation

Some tips from Michelle Ackers on how to deal with media management for your business during a crisis situation

The Impact of Google Places on Your Website Rankings

Why your business must be listed on Google Places with some tips on how to make the most of this tool for your local search results