Archive by Author

Comments From TRENZ – Uncertain Times

TRENZ provides a great opportunity to gauge how the industry is looking for the season ahead, find out some of the common comments from this years event amidst a rather tumultuous year.

The Rise of One Day Deal Sites, Are They A Good Business Strategy?

If there’s one thing in a marketing sense that has risen out of the recession it’s the rapid development of websites that promote heavily discounted deals for just one day of sales.

Why I Recommend Mailchimp for Small Business Email Marketing

I like using Mailchimp as an effective email marketing tool for small to medium businesses because it is really is EASY to use. Read more about why you should give it a go for your business.

Time to Review Your Performance to Plan Your Marketing Efforts

For most tourism businesses now is the time of year to review your high season performance and plan ahead for the next one. This includes analysing how well your marketing and sales efforts are working to get bookings.

Tourism Webcams in Action

Webcams have become a great way to promote destinations throughout New Zealand and so are serving as an invaluable tool for travellers, tourism operators and RTO’s.

The Evolution to 100% Pure You

The latest campaign by Tourism NZ has evolved the 100% Pure brand with a noticeable shift in focus to connect at an emotional level highlighting things travellers can experience in New Zealand

The latest campaign by Tourism NZ has evolved the 100% Pure brand with a noticeable shift in focus to connect at an emotional level highlighting things travellers can experience in New Zealand

Handling Customer Disputes and Learning From it

There are times, despite best intentions, where any tourism business has to handle customer disputes. Regardless of the cause of dissatisfaction there are always things you can learn to help avoid them again.

10 Content Ideas for Your Tourism Business Facebook Page

Starting at a new blank Facebook Page doesn’t really get people interested to “Like” your page – so before you start promoting it to your customers and friends add a nice variety of content to get it off to a good start.

Should You Pay to List on Websites?

Time and time again businesses get emailed with some sort of offer to list on a website to promote their themselves with promises of better search engine rankings and increased website traffic.

Things You Should Know About Your Website

A look at some of the key website statistics you should track and monitor to help with effective online marketing decisions.