Managing Media for your Business During A Crisis Situation By Michelle AckersDecember 31, 2011 Categories: Management, Public Relations, Sales and Marketing Leave a comment Some tips from Michelle Ackers on how to deal with media management for your business during a crisis situation Read more...
The Impact of Google Places on Your Website Rankings By Michelle AckersJuly 6, 2011July 6, 2011 Categories: Online Marketing, Sales and Marketing, Technology Tags: google places, SEO, Tripadvisor 3 Comments Why your business must be listed on Google Places with some tips on how to make the most of this tool for your local search results Read more...
Comments From TRENZ – Uncertain Times By Michelle AckersJune 2, 2011June 2, 2011 Categories: Management, Rugby World Cup 2011, Sales and Marketing, Sectors Tags: Cruise industry, forward bookings, Rugby World Cup 2011 Leave a comment TRENZ provides a great opportunity to gauge how the industry is looking for the season ahead, find out some of the common comments from this years event amidst a rather tumultuous year. Read more...
The Rise of One Day Deal Sites, Are They A Good Business Strategy? By Michelle AckersMay 11, 2011May 11, 2011 Categories: Online Marketing, Sales and Marketing Tags: discounting, one day deal sites, website advertising 9 Comments If there’s one thing in a marketing sense that has risen out of the recession it’s the rapid development of websites that promote heavily discounted deals for just one day of sales. Read more...
Why I Recommend Mailchimp for Small Business Email Marketing By Michelle AckersMay 2, 2011May 1, 2011 Categories: Sales and Marketing Tags: email marketing, email marketing tips, mailchimp 3 Comments I like using Mailchimp as an effective email marketing tool for small to medium businesses because it is really is EASY to use. Read more about why you should give it a go for your business. Read more...
Time to Review Your Performance to Plan Your Marketing Efforts By Michelle AckersApril 19, 2011 Categories: Management, Online Marketing, Sales and Marketing, Sectors, Social Media Marketing Tags: google analytics, marketing plan, Online Marketing, sales results, tourism marketing, website performance Leave a comment For most tourism businesses now is the time of year to review your high season performance and plan ahead for the next one. This includes analysing how well your marketing and sales efforts are working to get bookings. Read more...
Tourism Webcams in Action By Michelle AckersFebruary 9, 2011February 9, 2011 Categories: Sales and Marketing, Sectors, Technology Tags: SnapitHD, Takeabreak.co.nz, tourism webcams, webcams 3 Comments Webcams have become a great way to promote destinations throughout New Zealand and so are serving as an invaluable tool for travellers, tourism operators and RTO’s. Read more...
The Evolution to 100% Pure You By Michelle AckersJanuary 25, 2011 Categories: Branding, Destination Marketing, Management, Sales and Marketing Tags: 100% Pure New Zealand, destination branding, Destination Marketing, Tourism New Zealand 4 Comments The latest campaign by Tourism NZ has evolved the 100% Pure brand with a noticeable shift in focus to connect at an emotional level highlighting things travellers can experience in New Zealand Read more...
Handling Customer Disputes and Learning From it By Michelle AckersJanuary 9, 2011January 9, 2011 Categories: Management, Sectors Tags: customer disputes, customer service 1 Comment There are times, despite best intentions, where any tourism business has to handle customer disputes. Regardless of the cause of dissatisfaction there are always things you can learn to help avoid them again. Read more...
10 Content Ideas for Your Tourism Business Facebook Page By Michelle AckersOctober 5, 2010October 5, 2010 Categories: Online Marketing, Social Media Marketing, Technology Tags: Facebook, Facebook Page 1 Comment Starting at a new blank Facebook Page doesn’t really get people interested to “Like” your page – so before you start promoting it to your customers and friends add a nice variety of content to get it off to a good start. Read more...
