Archive by Author

newzealand.com to Introduce Open Content Strategy

An interesting announcement made at the eTourism conference last week by Patrick Verryt from Tourism New Zealand, is their planned launch of a new Open Content Network for newzealand.com

Trade Me to Launch Travel Auctions

The Trade Me Travel team have now announced they are bringing accommodation booking opportunities into their main Trade Me auction site with a Travel section.

If You Do Nothing, Nothing Will Happen

“If You Do Nothing, Nothing Will Happen”. I love this saying, never a truer word spoken, and it can be applied to just about anything in life and business – tourism marketing is no exception…

Accommodation Online Channel Management Options

One of the biggest concerns for accommodation providers when wanting to sell their rooms online is how to avoid double bookings when selling live “realtime” inventory across multiple booking channel websites.

The Challenge of Mobile Travel and Bookings

The advent of mobile travel applications for smart phones and iPhone apps is obviously an exciting new direction for travellers and the tourism industry. But how far off is it before it becomes a key way to book and pay for travel?

There’s Nothing Like Australia TV Ad

The new TV ad for the "There's nothing like Australia" campaign has been released and is already causing plenty of negative feedback from the Australia public - what do you think?

The new TV ad for the “There’s nothing like Australia” campaign has been released and is already causing plenty of negative feedback from the Australia public – what do you think?

Foursquare and Tourism: Another New Social Media Tool

Foursquare, the latest new and free location-based social media tool based on mobile device use that is taking off. Is it useful for tourism businesses and destination marketing?

The Online Booking System Game – Which One to Choose?

There are plenty of choices in the market for accommodation operators in selecting an online booking system. The decision on which you choose will come down to a few key areas relevant to your business.

Developing New Tourism Products as a Joint Venture

Once you’ve been in business for a while and created a successful tourism venture, you may be wondering what’s next? Creating new and exciting tourism products with a partner tourism operator can one way to ensure long term success.

Adventure Tourism Safety in New Zealand – A Leap of Faith?

New Zealand is well positioned in the world of Adventure Tourism – but every so often we are reminded of it’s risks when a tourist in New Zealand suffers serious injuries or even death by undertaking one of these experiences.