Archive by Author

Getting Ready for RWC2011

The countdown is now on, less that 500 days until the Rugby World Cup is on in New Zealand. Individual tourism operators should be planning now on how to maximise the opportunity for their business.

Why A Blog Can Improve Your Website Ranking

Search engines love regular fresh content and links to a website, the more you have of both the better your website will rank in search results, so a blog function is a great solution to achieve this.

100% Pure New Zealand Brand – Is it Time to Change?

It’s been around for over 10 years and is quite possibly one of the most successful and unique tourism brands in the world that has stood the test of time. But is it time for something new?

Why You Shouldn’t Ignore Facebook as a Marketing Tool

In the US, Facebook recently overtook Google for weekly traffic – an incredible achievement given Google’s dominance. With over 400 million users it has become a social media website that is difficult to ignore.

Email Marketing: How to Get Started

Email marketing can be an extremely cost effective way to communicate with your regular customers and drive traffic to your website and social media pages. Despite this I’ve noticed this is an underused marketing tool for tourism businesses.

Google Launching into the Online Travel Market?

Google’s “experiment” to show hotel pricing on their Google Maps hotel listings is an indication of their future plans that will no doubt impact on the online travel market.

Viral Marketing for Tourism

Viral marketing is essentially the “word of mouth” spread of a marketing message by an organisation. Take a look at a couple of current and amusing viral campaigns by tourism organisations in New Zealand.

How to Target International Markets for your Tourism Business: Part 1

Part 1 of a 2 part article focusing on strategies to promote your tourism business to international markets. Part 1 looks at internet marketing strategies.

Using Meta Tags to Get Your Website Ranking Higher In Google

Every business wants their website to rank well in google, and tourism is no exception – this is a very competitive industry and we all need to get found online. View some tips on how to improve your meta tags.

What Tourism Websites Perform the Best For You?

I’m interested to hear from New Zealand tourism operators as to what tourism websites bring them the most traffic and booking enquiries and why. Is there a website that you would absolutely always maintain a listing on (free or not)?