Online Marketing Strategy Articles for Tourism

Online marketing strategy is now a very important part of the overall marketing strategy for any destination marketing organisation and tourism operator. View some interesting articles to help with your own online strategy.

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Accommodation: How to Maximise Your Online Bookings

There are multiple websites in the New Zealand, Australian and international markets that can promote and instantly sell your accommodation for you. The trick for many properties is deciding which ones to go on and then how to manage them all so you don’t spend all day updating them and avoid double bookings.

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Social Media Case Study: Tourism Queensland

Social Media sites can play a key role to effectively launch and promote marketing campaigns. An example of how this was used brilliantly with overwhelming success is the 2009 Tourism Queensland “Island Reef Job” campaign.

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Australian Tourism Boosted by Social Networking

Social Media Marketing is taking off as a low cost and effective way to communicate and engage with travellers, media and industry partners. Tourism Australia in particular are finding it to be a successful approach.

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