There are conversations going on everywhere, all the time by your customers. A lot of the time you will never know about these conversations….well not quite, fortunately there’s now a growing number of these conversations happening online.
Having been actively using Twitter for my business the last 6 months or so, I have observed that the Tourism Industry in New Zealand is very active with Tweeting and it’s gaining momentum all the time.
Online marketing strategy is now a very important part of the overall marketing strategy for any destination marketing organisation and tourism operator. View some interesting articles to help with your own online strategy.
There are multiple websites in the New Zealand, Australian and international markets that can promote and instantly sell your accommodation for you. The trick for many properties is deciding which ones to go on and then how to manage them all so you don’t spend all day updating them and avoid double bookings.
Social Media sites can play a key role to effectively launch and promote marketing campaigns. An example of how this was used brilliantly with overwhelming success is the 2009 Tourism Queensland “Island Reef Job” campaign.
Social Media Marketing is taking off as a low cost and effective way to communicate and engage with travellers, media and industry partners. Tourism Australia in particular are finding it to be a successful approach.
Research by the Ministry of Tourism shows that a growing number of kiwi travellers are actively using the internet as a key medium for booking their accommodation and activities in New Zealand.