In this episode, I talk about the resilient people in the tourism industry. Times have been tough but most of the industry has a way of just getting on with it and looking for their next opportunity.
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Author: Michelle Caldwell
Podcast: Here we go again
Podcast: Pricing for the Domestic Market
Podcast: Going Rogue
Podcast: The Value of Marketing and Engagement in Tourism
It’s stating the obvious when I say that every tourism business has been affected by Covid. It’s been really surprising to me though just how many businesses have offloaded their sales and marketing teams during this time.
But in times of crisis, marketing really comes into its own to help your business pull through.
Podcast: When 1+1=Way More
In this episode, I want to touch on competition and collaboration and how it relates to the tourism industry.
There are some fabulous examples of collaboration in our industry, you only need to spend a few minutes standing in front of a brochure rack to see how many tourism operators work together with combo offers and products. Why do they do this?
