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Author: Mike Ford

Managing Director and founder of Siteminder

Online Bookings: Implementing an Effective Strategy

By Mike FordSeptember 16, 2010 Categories: Accommodation, Online Marketing, Sales and Marketing, Technology Tags: channel management, online booking systems, online bookings, SEO 3 Comments

Many accommodation providers believe they need to spend significant time and money on establishing an effective online strategy. FALSE.

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Channel Management: Yesterday, Today and Tomorrow

By Mike FordAugust 16, 2010 Categories: Accommodation, Online Marketing, Sales and Marketing, Technology Tags: channel management, online bookings 2 Comments

As a follow on from the Channel Management Options article, here is a useful summary from Mike Ford about the benefits of using a channel manager for accommodation providers and what the future holds.

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