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How to Target International Markets for your Tourism Business: Part 2

Part 1 dealt with how to target international markets using the internet. The other way is through ‘traditional channels’ such as international travel wholesalers and inbound operators (IBO’s). Sounds easy right?

Diversification – The Key To Survival

Most tourism businesses will be equally reliant upon both domestic and international visitors for their survival. International visitors deliver a greater daily spend, and have a much better potential for growth, yet domestic visitors are the bread and butter of NZ tourism.

Imagery – the WOW factor

The old adage ‘a picture tells a thousand words’ is very true when it comes to tourism. It never ceases to amaze me how some businesses make enormous efforts to promote themselves online, advertising in guide books, engaging in PR activities and such like, and yet when it comes to the pictures they use to […]