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Author: Simon McManus

Tourism Marketing Mix what’s the recipe for success?

By Simon McManusJuly 28, 2010May 2, 2013 Categories: Branding, Online Marketing, Public Relations, Sales and Marketing, Social Media Marketing Tags: advertising, branding, marketing mix, PR, tourism distribution chain, tourism marketing, travel agents, website marketing 1 Comment

Are you controlling your marketing dollar? Today’s tourism marketing mix offers a seemingly complex and costly selection of ingredients. Simon McManus provides a useful list to help cook up the perfect recipe.

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Advertorial Publicity, A Tale of Cowboy Love

By Simon McManusFebruary 25, 2010 Categories: Public Relations, Sales and Marketing Tags: advertorials, PR 10 Comments

You been approached by a media outlet and they love what you do, they’ve heard great things about your business….Naturally you’re thrilled that someone is interested in publicity about you and your business but there’s a catch…

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