Earthquakes, Politics and Social Media By Steve WilsonDecember 6, 2010December 3, 2010 Categories: Management, Sales and Marketing, Social Media Marketing Tags: Christchurch earthquake, politics, social media 1 Comment Steve Wilson provides an interesting discussion and analysis on the role social media has played in the recent Christchurch earthquake and political events. Read more...
Young Kiwi Businessman Returns Home to Win Tourism Entrepreneur Award By Steve WilsonOctober 28, 2010October 28, 2010 Categories: Management, Sectors, Tours and Packages Tags: Haka Tours, tourism awards 1 Comment A classic story of a young New Zealand businessman who has returned home and ‘done good’. Ryan Sanders, owner of Haka Tours, has recently been recognised for his innovation in tourism. Read more...
Tourism Social Media – The Need for Experiential Content By Steve WilsonJuly 12, 2010 Categories: Online Marketing, Sales and Marketing, Social Media Marketing, Technology Tags: Facebook, Flickr, social media, Social Media Marketing, Twitter, YouTube 2 Comments Social media offers all tourism businesses the perfect platform to share and promote the experiential based tourism product through the use of interactive mediums. Steve Wilson discusses what tools make sense. Read more...
Demystifying and Simplifying Social Media for Business By Steve WilsonJuly 8, 2010July 8, 2010 Categories: Online Marketing, Sales and Marketing, Social Media Marketing Tags: social media, Social Media Marketing 7 Comments Many businesses are bamboozled with social media. Articles are often cathartic in nature, listing the ever growing number of social media sites and tools to use, not addressing the questions that these businesses need answering. Read more...
Social Media Monitoring By Steve WilsonFebruary 19, 2010February 19, 2010 Categories: Research, Social Media Marketing Tags: social media monitoring 4 Comments It is no surprise that automated monitoring of traveller reviews is in its infancy while the phenomenon of consumer reliance on user generated content is well established. Read more...
Online Reviews and Bookings By Steve WilsonFebruary 19, 2010February 19, 2010 Categories: Research, Social Media Marketing Tags: bookings, travel reviews Leave a comment Interpersonal influence and word of mouth (WOM) are ranked the most important information source when a consumer is making a purchase decision and the influence may be especially important in the tourism and hospitality industry. Read more...
Social Media is Everywhere By Steve WilsonFebruary 18, 2010February 19, 2010 Categories: Research, Social Media Marketing Tags: social media Leave a comment Twitter, YouTube, MySpace, Facebook, blogs, wikis, forums and your own customer communities – people are sharing more content than ever online. There’s no bigger source of honest, direct and outspoken opinion and community assistance than social media sites. Read more...
