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Author: Steve Wilson

Director of Social Eyes Consultancy

Earthquakes, Politics and Social Media

By Steve WilsonDecember 6, 2010December 3, 2010 Categories: Management, Sales and Marketing, Social Media Marketing Tags: Christchurch earthquake, politics, social media 1 Comment

Steve Wilson provides an interesting discussion and analysis on the role social media has played in the recent Christchurch earthquake and political events.

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Young Kiwi Businessman Returns Home to Win Tourism Entrepreneur Award

By Steve WilsonOctober 28, 2010October 28, 2010 Categories: Management, Sectors, Tours and Packages Tags: Haka Tours, tourism awards 1 Comment

A classic story of a young New Zealand businessman who has returned home and ‘done good’. Ryan Sanders, owner of Haka Tours, has recently been recognised for his innovation in tourism.

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Tourism Social Media – The Need for Experiential Content

By Steve WilsonJuly 12, 2010 Categories: Online Marketing, Sales and Marketing, Social Media Marketing, Technology Tags: Facebook, Flickr, social media, Social Media Marketing, Twitter, YouTube 2 Comments

Social media offers all tourism businesses the perfect platform to share and promote the experiential based tourism product through the use of interactive mediums. Steve Wilson discusses what tools make sense.

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Demystifying and Simplifying Social Media for Business

By Steve WilsonJuly 8, 2010July 8, 2010 Categories: Online Marketing, Sales and Marketing, Social Media Marketing Tags: social media, Social Media Marketing 7 Comments

Many businesses are bamboozled with social media. Articles are often cathartic in nature, listing the ever growing number of social media sites and tools to use, not addressing the questions that these businesses need answering.

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Social Media Monitoring

By Steve WilsonFebruary 19, 2010February 19, 2010 Categories: Research, Social Media Marketing Tags: social media monitoring 4 Comments

It is no surprise that automated monitoring of traveller reviews is in its infancy while the phenomenon of consumer reliance on user generated content is well established.

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Online Reviews and Bookings

By Steve WilsonFebruary 19, 2010February 19, 2010 Categories: Research, Social Media Marketing Tags: bookings, travel reviews Leave a comment

Interpersonal influence and word of mouth (WOM) are ranked the most important information source when a consumer is making a purchase decision and the influence may be especially important in the tourism and hospitality industry.

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Social Media is Everywhere

By Steve WilsonFebruary 18, 2010February 19, 2010 Categories: Research, Social Media Marketing Tags: social media Leave a comment

Twitter, YouTube, MySpace, Facebook, blogs, wikis, forums and your own customer communities – people are sharing more content than ever online. There’s no bigger source of honest, direct and outspoken opinion and community assistance than social media sites.

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