NEW ZEALAND’S TOURISM INDUSTRY COMMUNITY BLOG

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Category: Podcast

Podcast: We’re a resilient bunch

By Michelle CaldwellAugust 18, 2020September 24, 2020 Categories: COVID-19, Domestic Marketing, Management, Podcast, Sales and Marketing Leave a comment

In this episode, I talk about the resilient people in the tourism industry. Times have been tough but most of the industry has a way of just getting on with it and looking for their next opportunity.

Podcast: Here we go again

By Michelle CaldwellAugust 13, 2020September 24, 2020 Categories: COVID-19, Podcast Leave a comment

In this episode, I wanted to check in with you to see how you’re doing and offer some of my personal strategies to help you deal with the anxiety you might be feeling at the moment.

Podcast: Pricing for the Domestic Market

By Michelle CaldwellAugust 12, 2020September 24, 2020 Categories: COVID-19, Domestic Marketing, Podcast, Sales and Marketing, Sectors Leave a comment

Podcast: Going Rogue

By Michelle CaldwellAugust 7, 2020September 24, 2020 Categories: COVID-19, Inbound Tourism, Management, Podcast 1 Comment

In this episode, I go rogue. Instead of talking marketing tips and ideas, I discuss the recent STAPP funding announcements and the lack of support for inbound operators.

Podcast: When 1+1=Way More

By Michelle CaldwellJuly 30, 2020September 24, 2020 Categories: Management, Podcast Leave a comment

In this episode, I want to touch on competition and collaboration and how it relates to the tourism industry.
There are some fabulous examples of collaboration in our industry, you only need to spend a few minutes standing in front of a brochure rack to see how many tourism operators work together with combo offers and products. Why do they do this?