The Bay of Islands and Hokianga in Northland have just received a major boost to their destination marketing efforts with the latest Air New Zealand Safety Video termed “Summer of Safety” all filmed on location in their beautiful backyard.
Articles relevant to New Zealand Tourism Destination and Regional Marketing
Registrations are now open for Tourism New Zealand’s next series of industry webinars, which kick off on 4th June. These one-hour online webinars are an easy way to keep up to date with the latest market trends, strategic planning and upcoming campaign and trade activity.
There’s an array of interesting tourism industry webinars coming up offered by Tourism New Zealand. With the convenience of being part of a webinar from your own computer or phone, it’s an easy way to be kept up to date on market trends, campaigns, strategic plans and tourism trade activity
Steve Wilde from Radio New Zealand considers tourism industry plans to almost double visitor value in under a decade aiming to generate per annum revenue of $41 billion by 2025. This strategy is governed under the banner of “Tourism 2025 – Growing value together”.
Some interesting tourism case study videos recommended by James Hacon
You have to love this TV ad developed by the “Inspired by Iceland” national tourism organisation. Their use of fun and humor to attract visitors after the volcanic eruptions in 2010 was definitely inspired.
The latest campaign by Tourism NZ has evolved the 100% Pure brand with a noticeable shift in focus to connect at an emotional level highlighting things travellers can experience in New Zealand
A positive viewpoint from James Hacon regarding tourism in Dunedin for 2011 and beyond – including it’s new facililty in progress, The Forsyth Barr Stadium, the RWC 2011 and the growing cruise industry.
‘Virtual’ or on-line trade shows are a low cost, highly effective and simple way to exhibit your tourism product or service, have your brochures available for download and run a short video clip of your product shown all within easy reach of your travel trade audience, without you leaving the office.
James Hacon discusses his concerns over the lack of focus and understanding of the tourism industry by local government Mayoral Candidates in his area.