The Bay of Islands and Hokianga in Northland have just received a major boost to their destination marketing efforts with the latest Air New Zealand Safety Video termed “Summer of Safety” all filmed on location in their beautiful backyard.
Archive | Destination Marketing
Articles relevant to New Zealand Tourism Destination and Regional Marketing
Tourism New Zealand Webinars June 2015
Registrations are now open for Tourism New Zealand’s next series of industry webinars, which kick off on 4th June. These one-hour online webinars are an easy way to keep up to date with the latest market trends, strategic planning and upcoming campaign and trade activity.
Tourism New Zealand Webinars
There’s an array of interesting tourism industry webinars coming up offered by Tourism New Zealand. With the convenience of being part of a webinar from your own computer or phone, it’s an easy way to be kept up to date on market trends, campaigns, strategic plans and tourism trade activity
Tourism’s Lofty Goals
Steve Wilde from Radio New Zealand considers tourism industry plans to almost double visitor value in under a decade aiming to generate per annum revenue of $41 billion by 2025. This strategy is governed under the banner of “Tourism 2025 – Growing value together”.
Inspirational Case Studies on Video
Some interesting tourism case study videos recommended by James Hacon
Perhaps Christchurch Should Be Inspired by Iceland…
You have to love this TV ad developed by the “Inspired by Iceland” national tourism organisation. Their use of fun and humor to attract visitors after the volcanic eruptions in 2010 was definitely inspired.
The Evolution to 100% Pure You
The latest campaign by Tourism NZ has evolved the 100% Pure brand with a noticeable shift in focus to connect at an emotional level highlighting things travellers can experience in New Zealand
The Future’s Bright Down South
A positive viewpoint from James Hacon regarding tourism in Dunedin for 2011 and beyond – including it’s new facililty in progress, The Forsyth Barr Stadium, the RWC 2011 and the growing cruise industry.
Live Event: What Every NTO, RTO And CVB Needs To Know About Virtual Trade Shows
‘Virtual’ or on-line trade shows are a low cost, highly effective and simple way to exhibit your tourism product or service, have your brochures available for download and run a short video clip of your product shown all within easy reach of your travel trade audience, without you leaving the office.
Tourism meets democracy, or is that bureaucracy?!?
James Hacon discusses his concerns over the lack of focus and understanding of the tourism industry by local government Mayoral Candidates in his area.