RSS feed for this section

Archive | Destination Marketing

Articles relevant to New Zealand Tourism Destination and Regional Marketing

Shaky Times for Tourism in the South Island

Despite the uncertainty following the recent quakes throughout Canterbury and Christchurch, the message to travellers should be loud and clear that the South Island is still ‘open’ and welcomes visitors this summer.

Poll: Should Australia and New Zealand Combine Tourism Marketing?

Vote in our poll on whether we should combine resources with Australian tourism from time to time for particular campaigns and markets.

Tourism and Local Government in New Zealand

To varying degrees local government around New Zealand are involved in tourism development. Currently a topical issue, what do you think about how much they should be involved? Comment or vote in the poll.

There’s Nothing Like Australia TV Ad

The new TV ad for the "There's nothing like Australia" campaign has been released and is already causing plenty of negative feedback from the Australia public - what do you think?

The new TV ad for the “There’s nothing like Australia” campaign has been released and is already causing plenty of negative feedback from the Australia public – what do you think?

Foursquare and Tourism: Another New Social Media Tool

Foursquare, the latest new and free location-based social media tool based on mobile device use that is taking off. Is it useful for tourism businesses and destination marketing?

Getting Ready for RWC2011

The countdown is now on, less that 500 days until the Rugby World Cup is on in New Zealand. Individual tourism operators should be planning now on how to maximise the opportunity for their business.

8 Domestic Tourism Market Segments

“Domestic Tourism is big.” It’s worth $12.4 billion to our economy per year (compared to $9.3 billion for international tourism) and the Ministry of Tourism has recently completed some invaluable domestic tourism market segmentation research.

New Auckland Super City Logo

How important is Auckland City to New Zealand Tourism? Very. How important is the Super City logo to New Zealand tourism? Not much really. So why all the fuss about the Pohutakawa in a circle that was chosen on April 23?

Interview with Al Merschen CEO Myriad Marketing: Part 2

Part Two in a two part series. Angela Best interviews Al Merschen, Al talks about the marketing role of a tourism business and how to leverage a Destination Marketing Organizations efforts.

Part Two in a two part series. Angela Best interviews Al Merschen, Al talks about the marketing role of a tourism business and how to leverage a Destination Marketing Organizations efforts.

Interview with Al Merschen CEO Myriad Marketing: Part 1

Part One of a Two Part Series. Video Interview by Anglea Best with Al Merschen to clearly define the role of a Destination Marketing Organization and how tourism operators can leverage their destinations' marketing efforts.

Part One of a Two Part Series. Video Interview by Anglea Best with Al Merschen to clearly define the role of a Destination Marketing Organization and how tourism operators can leverage their destinations’ marketing efforts.