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Archive | Destination Marketing

Articles relevant to New Zealand Tourism Destination and Regional Marketing

Viral Marketing for Tourism

Viral marketing is essentially the “word of mouth” spread of a marketing message by an organisation. Take a look at a couple of current and amusing viral campaigns by tourism organisations in New Zealand.

Tourism Organisations in New Zealand: Confused by it all?

“What’s the difference between Tourism NZ, Ministry of Tourism, Maori Tourism Council – RTO’s, MRTO’s – overkill?” Good question! What are all their different functions and is it overkill or just confusing?

Regionally Differentiated Wine Tourism as a Value-Creator?

Despite large numbers of international wine lovers visiting wineries in NZ, regionally differentiated wine tourism has not been fully developed in our destination marketing and product development portfolio mix to-date.

Online Marketing Strategy Articles for Tourism

Online marketing strategy is now a very important part of the overall marketing strategy for any destination marketing organisation and tourism operator. View some interesting articles to help with your own online strategy.

Online Marketing for Destinations: Part 3

Part 3 of a 3 part video series from the PhoCusWright conference in 2009. The guest speakers discuss aspects of online marketing strategy for destination marketing organisations.  This discussion is focused on mobile applications for Destination Marketing Organisations.

Part 3 of a 3 part video series from the PhoCusWright conference in 2009. The guest speakers discuss aspects of online marketing strategy for destination marketing organisations. This discussion is focused on mobile applications for Destination Marketing Organisations.

Online Marketing for Destinations: Part 2

Part 2 of a 3 part video series from the PhoCusWright conference in 2009. The guest speakers discuss aspects of online marketing strategy for destination marketing organisations.  This discussion is focused on what elements encourage Destination Marketing Organisations accept new technology and tools for marketing their regions.

Part 2 of a 3 part video series from the PhoCusWright conference in 2009. The guest speakers discuss aspects of online marketing strategy for destination marketing organisations. This discussion is focused on what elements encourage Destination Marketing Organisations accept new technology and tools for marketing their regions.

Online Marketing for Destinations: Part 1

View this 1st video of a 3 part series from the PhoCusWright conference in 2009.  The guest speakers discuss aspects of online marketing strategy for destination marketing organisations.  This discussion is focused on why most destination marketing organisations are not moving towards using new digital tools for marketing their regions.

View this 1st video of a 3 part series from the PhoCusWright conference in 2009. The guest speakers discuss aspects of online marketing strategy for destination marketing organisations. This discussion is focused on why most destination marketing organisations are not moving towards using new digital tools for marketing their regions.

Social Media Case Study: Tourism Queensland

Social Media sites can play a key role to effectively launch and promote marketing campaigns.  An example of how this was used brilliantly with overwhelming success is the 2009 Tourism Queensland "Island Reef Job" campaign.

Social Media sites can play a key role to effectively launch and promote marketing campaigns. An example of how this was used brilliantly with overwhelming success is the 2009 Tourism Queensland “Island Reef Job” campaign.

Australian Tourism Boosted by Social Networking

Social Media Marketing is taking off as a low cost and effective way to communicate and engage with travellers, media and industry partners. Tourism Australia in particular are finding it to be a successful approach.

The Role and Impact of Destination Marketers

Regional Tourism Organisations (RTO’s) in New Zealand play an important role to promote and stimulate tourism for their respective destinations. PhoCusWright has published a report to help define their role and impact in the tourism marketing chain.