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Articles for Tourism Management, Strategy and Planning in New Zealand

New Zealand B&B Conference 2010

The annual B&B conference by the @home B&B group will be in Wellington from 24-27 June at the Brentwood Hotel. Check out the website for the conference for registration and full details.

HANZ Conference and Trade Expo 2010

The annual conference and Trade Fair Expo for 2010 will be held in Auckland from 28-30 September. You can view details and request an information pack from their website.

New Zealand Hotel Industry Conference 2010

The 4th Annual NZ Hotel Industry Conference has been confirmed for Thursday 13 May 2010 at the SKYCITY Auckland Convention Centre. The co-hosts, NZ Hotel Council, Horwath HTL and Simpson Grierson, are expecting approximately 300 delegates, sponsors and exhibitors to attend the conference.  The day will follow a similar format to the successful 2009 conference […]

Diversification – The Key To Survival

Most tourism businesses will be equally reliant upon both domestic and international visitors for their survival. International visitors deliver a greater daily spend, and have a much better potential for growth, yet domestic visitors are the bread and butter of NZ tourism.

What Travellers Really want to Discover in New Zealand

After being both a tour guide, managing a Tour Company and spending a year being a traveller myself I have a pretty good understanding of what makes the difference between a good trip and a great trip to a country.

Keep Updated with TIANZ News Online

Great to see some online initiatives from TIANZ and Tim Cossar to keep the New Zealand Tourism Industry informed of their current activities, news and events with their website, blog, Twitter updates and YouTube Channel. View the latest Video Blog from Tim Cossar in late December 2009.

Online Marketing for Destinations: Part 3

Part 3 of a 3 part video series from the PhoCusWright conference in 2009. The guest speakers discuss aspects of online marketing strategy for destination marketing organisations.  This discussion is focused on mobile applications for Destination Marketing Organisations.

Part 3 of a 3 part video series from the PhoCusWright conference in 2009. The guest speakers discuss aspects of online marketing strategy for destination marketing organisations. This discussion is focused on mobile applications for Destination Marketing Organisations.

Online Marketing for Destinations: Part 2

Part 2 of a 3 part video series from the PhoCusWright conference in 2009. The guest speakers discuss aspects of online marketing strategy for destination marketing organisations.  This discussion is focused on what elements encourage Destination Marketing Organisations accept new technology and tools for marketing their regions.

Part 2 of a 3 part video series from the PhoCusWright conference in 2009. The guest speakers discuss aspects of online marketing strategy for destination marketing organisations. This discussion is focused on what elements encourage Destination Marketing Organisations accept new technology and tools for marketing their regions.

Online Marketing for Destinations: Part 1

View this 1st video of a 3 part series from the PhoCusWright conference in 2009.  The guest speakers discuss aspects of online marketing strategy for destination marketing organisations.  This discussion is focused on why most destination marketing organisations are not moving towards using new digital tools for marketing their regions.

View this 1st video of a 3 part series from the PhoCusWright conference in 2009. The guest speakers discuss aspects of online marketing strategy for destination marketing organisations. This discussion is focused on why most destination marketing organisations are not moving towards using new digital tools for marketing their regions.

Social Media Case Study: Tourism Queensland

Social Media sites can play a key role to effectively launch and promote marketing campaigns.  An example of how this was used brilliantly with overwhelming success is the 2009 Tourism Queensland "Island Reef Job" campaign.

Social Media sites can play a key role to effectively launch and promote marketing campaigns. An example of how this was used brilliantly with overwhelming success is the 2009 Tourism Queensland “Island Reef Job” campaign.