Tourism New Zealand Chief Executive Stephen England-Hall and GM Brand Brodie Reid, share details about our latest global campaign to build brand New Zealand, increasing its appeal as a great place to live, invest in, buy products from, study and visit again when the time is right.Read more...
It’s stating the obvious when I say that every tourism business has been affected by Covid. It’s been really surprising to me though just how many businesses have offloaded their sales and marketing teams during this time.
But in times of crisis, marketing really comes into its own to help your business pull through.
In this episode, I want to touch on competition and collaboration and how it relates to the tourism industry.
There are some fabulous examples of collaboration in our industry, you only need to spend a few minutes standing in front of a brochure rack to see how many tourism operators work together with combo offers and products. Why do they do this?