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Archive | Research

Articles related to New Zealand tourism research, trends and statistics.

Webinar: Tackling the Subject of Review Sites

Join us for a New Zealand tourism webinar on 14 July 6.30pm to 7.30pm discussing the topic of online travel review websites with Genevieve Atkinson and hosted by James Hacon

Topical Tourism Webinars

We are currently developing a series of tourism webinars as a joint venture between Kiwi Dreams and the Tourism Industry Blog.

What is the Biggest Challenge Your Tourism Business is Facing this year?

Answer our latest poll question: What is the Biggest Challenge Your Tourism Business is Facing this year?

Poll: Are You Confident of a Good Summer for your Tourism Business?

Now that we are well into the shoulder season many tourism businesses will be comparing sales to last year and looking at their forward bookings for the peak season. How is it looking for your business, tourist area, or region?

Poll: Do You Support Qualmark?

Tourism operators in New Zealand tend to either embrace or loath Qualmark. Here’s your chance to express your views on it to help out the new General Manager of Qualmark.

Poll: What Social Media Tools Do You Use for Your Business?

Social Networking - It

A voting poll to find out what Social Media tools businesses are typically using on a regular basis

Poll: What Do You Think About the changes for the Ministry of Tourism?

Last week the government announced plans to merge the Ministry of Tourism into the Ministry of Economic Development. Vote in our latest poll on whether you agree or disagree with this plan.

Poll: Should Australia and New Zealand Combine Tourism Marketing?

Vote in our poll on whether we should combine resources with Australian tourism from time to time for particular campaigns and markets.

Tourism and Local Government in New Zealand

To varying degrees local government around New Zealand are involved in tourism development. Currently a topical issue, what do you think about how much they should be involved? Comment or vote in the poll.

Regionally Differentiated Wine Tourism as a Value-Creator?

Despite large numbers of international wine lovers visiting wineries in NZ, regionally differentiated wine tourism has not been fully developed in our destination marketing and product development portfolio mix to-date.