It is no surprise that automated monitoring of traveller reviews is in its infancy while the phenomenon of consumer reliance on user generated content is well established.
Archive | Research
Articles related to New Zealand tourism research, trends and statistics.
Online Reviews and Bookings
Interpersonal influence and word of mouth (WOM) are ranked the most important information source when a consumer is making a purchase decision and the influence may be especially important in the tourism and hospitality industry.
Social Media is Everywhere
Twitter, YouTube, MySpace, Facebook, blogs, wikis, forums and your own customer communities – people are sharing more content than ever online. There’s no bigger source of honest, direct and outspoken opinion and community assistance than social media sites.
Is the Recession For Tourism Over?
With some positive visitor arrival statistics published for December 2009 does this mean the recession for tourism to is over? Some mixed results in the regions make this questionable, what do you think?
The Role and Impact of Destination Marketers
Regional Tourism Organisations (RTO’s) in New Zealand play an important role to promote and stimulate tourism for their respective destinations. PhoCusWright has published a report to help define their role and impact in the tourism marketing chain.
Online Bookings Growing for NZ Tourism Operators
Research by the Ministry of Tourism shows that a growing number of kiwi travellers are actively using the internet as a key medium for booking their accommodation and activities in New Zealand.