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Category: Research

Articles related to New Zealand tourism research, trends and statistics.

Poll: Are You Confident of a Good Summer for your Tourism Business?

By EditorNovember 16, 2010November 16, 2010 Categories: Management, Polls, Sales and Marketing, Sectors Tags: business confidence, forward bookings, polls 5 Comments

Now that we are well into the shoulder season many tourism businesses will be comparing sales to last year and looking at their forward bookings for the peak season. How is it looking for your business, tourist area, or region?

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Poll: Do You Support Qualmark?

By EditorAugust 20, 2010August 20, 2010 Categories: Management, Polls, Research Tags: Qualmark 4 Comments

Tourism operators in New Zealand tend to either embrace or loath Qualmark. Here’s your chance to express your views on it to help out the new General Manager of Qualmark.

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Poll: What Social Media Tools Do You Use for Your Business?

By EditorAugust 11, 2010August 11, 2010 Categories: Polls, Research, Social Media Marketing Tags: polls, Social Media Marketing 4 Comments

A voting poll to find out what Social Media tools businesses are typically using on a regular basis

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Poll: What Do You Think About the changes for the Ministry of Tourism?

By EditorJuly 19, 2010July 19, 2010 Categories: Polls Tags: John Key, ministry of tourism Leave a comment

Last week the government announced plans to merge the Ministry of Tourism into the Ministry of Economic Development. Vote in our latest poll on whether you agree or disagree with this plan.

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Poll: Should Australia and New Zealand Combine Tourism Marketing?

By EditorJuly 4, 2010July 17, 2010 Categories: Branding, Destination Marketing, Polls, Sales and Marketing Tags: 100% Pure New Zealand, Tourism Australia Leave a comment

Vote in our poll on whether we should combine resources with Australian tourism from time to time for particular campaigns and markets.

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Tourism and Local Government in New Zealand

By EditorJune 25, 2010July 17, 2010 Categories: Destination Marketing, Management, Polls Tags: local government, TIANZ, tourism development 2 Comments

To varying degrees local government around New Zealand are involved in tourism development. Currently a topical issue, what do you think about how much they should be involved? Comment or vote in the poll.

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Regionally Differentiated Wine Tourism as a Value-Creator?

By Jan WilloughbyFebruary 24, 2010March 3, 2010 Categories: Destination Marketing, Food and Wine Tourism, Research, Special Interest Tags: Research, sustainability, wine exports, wine tourism 4 Comments

Despite large numbers of international wine lovers visiting wineries in NZ, regionally differentiated wine tourism has not been fully developed in our destination marketing and product development portfolio mix to-date.

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Social Media Monitoring

By Steve WilsonFebruary 19, 2010February 19, 2010 Categories: Research, Social Media Marketing Tags: social media monitoring 4 Comments

It is no surprise that automated monitoring of traveller reviews is in its infancy while the phenomenon of consumer reliance on user generated content is well established.

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Online Reviews and Bookings

By Steve WilsonFebruary 19, 2010February 19, 2010 Categories: Research, Social Media Marketing Tags: bookings, travel reviews Leave a comment

Interpersonal influence and word of mouth (WOM) are ranked the most important information source when a consumer is making a purchase decision and the influence may be especially important in the tourism and hospitality industry.

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Social Media is Everywhere

By Steve WilsonFebruary 18, 2010February 19, 2010 Categories: Research, Social Media Marketing Tags: social media Leave a comment

Twitter, YouTube, MySpace, Facebook, blogs, wikis, forums and your own customer communities – people are sharing more content than ever online. There’s no bigger source of honest, direct and outspoken opinion and community assistance than social media sites.

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