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Category: Sales and Marketing

Articles about Sales and Marketing for the New Zealand Tourism Industry

Travel Discounting Websites – Totally NOT Sustainable Tourism

By Michelle AckersOctober 15, 2020October 15, 2020 Categories: COVID-19, Domestic Marketing, Management, Online Marketing, Sales and Marketing Leave a comment

We have a problem in the tourism industry. There is a mentality that discounting is a solution to filling seats, beds and tickets. While it has its place for last minute deals, it’s not a financially sustainable strategy for tourism operators on a day to day basis.

Podcast: Destinate NZ’s first special guest – Lisa Chambers

By Michelle CaldwellOctober 7, 2020October 13, 2020 Categories: COVID-19, Podcast, Sales and Marketing Leave a comment

In this episode, we welcome Lisa Chambers from the INFLITE Group to the Destinate NZ podcast. We chat about how we found our way into the tourism industry, some advice for those starting out, and how Covid has affected us personally and professionally.

Podcast: 90 Days Left in 2020

By Michelle CaldwellSeptember 30, 2020October 13, 2020 Categories: Podcast, Sales and Marketing Leave a comment

In this episode, I challenge you to set yourself a 90 day goal, and also discuss some immediate things you can do in your marketing to get results.

Podcast: Marketing is not ONE silver bullet

By Michelle CaldwellSeptember 23, 2020September 24, 2020 Categories: Management, Podcast, Sales and Marketing Leave a comment

In this episode, I talk through the steps I take with my clients when we’re developing their new marketing and sales plans. We start with STRATEGY.

Podcast: Trends I’ve noticed about the domestic market

By Michelle CaldwellSeptember 10, 2020September 24, 2020 Categories: COVID-19, Domestic Marketing, Podcast, Sales and Marketing Leave a comment

Hopefully by now you’ve all had plenty of domestic visitors through your doors. I’ve been really fortunate to be working with some amazing operators right around the country who have been busy refocusing their efforts on the domestic market and in this episode I discuss a few trends I’ve started noticing.

Podcast: How to host a fab famil

By Michelle CaldwellSeptember 8, 2020September 24, 2020 Categories: Podcast, Sales and Marketing Leave a comment

We all know that having agents and media experience our products is one of the best selling tools we have. But do you make the most of each of these visits?

Go with Tourism EP05: The Itinerary – Activities and Adventure Tourism

By EditorSeptember 2, 2020September 6, 2020 Categories: Activities and Attractions, Adventure Tourism, Sales and Marketing, Video Tags: Go with tourism Leave a comment

In this episode, Megan and our panelists chat about our adventure and activity-based tourism scene – probably one of the things that New Zealand is most famous for. We talk to local operators about how they’re switching things up in…

Podcast: The value of great photography

By Michelle CaldwellSeptember 1, 2020September 24, 2020 Categories: Podcast, Sales and Marketing Leave a comment

In this episode, I talk through what it takes to create a great photography brief, tips on choosing a photographer and how to survive the photoshoot day!

Podcast: Defining your target market

By Michelle CaldwellAugust 27, 2020September 24, 2020 Categories: Podcast, Sales and Marketing Leave a comment

There is power in refining your position in the market and connecting on a deeper level with your customer. It’s all about relevancy and relating to the person on the other side of the counter.

Go with Tourism EP04: The Itinerary – Accommodation

By EditorAugust 26, 2020August 30, 2020 Categories: Accommodation, COVID-19, Management, Sales and Marketing, Video Tags: Go with tourism Leave a comment

In this episode, Megan and our panelists focus in on one of the most necessary elements of the tourism industry: accommodation. We understand how the accommodation sector is doing in New Zealand right now, how providers are looking to pivot…

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Latest Posts

Travel Discounting Websites – Totally NOT Sustainable Tourism October 15, 2020
Podcast: Destinate NZ’s first special guest – Lisa Chambers October 7, 2020
Go with Tourism EP09: The Itinerary – Events September 30, 2020
Podcast: 90 Days Left in 2020 September 30, 2020
Go with Tourism EP08: The Itinerary – Sustainability September 23, 2020

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