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Category: Branding

Tourism New Zealand Webinars August 2020

By EditorJuly 29, 2020August 9, 2020 Categories: Branding, Destination Marketing, Management, Research, Sales and Marketing, Webinars Leave a comment

Building brand New Zealand Join Tourism New Zealand CE Stephen England-Hall and GM Brand, Brodie Reid to learn about our latest global campaign to build brand New Zealand, increasing its appeal as a great place to live, invest in, buy products from, study and visit again…

Perhaps Christchurch Should Be Inspired by Iceland…

By EditorMay 17, 2011May 17, 2011 Categories: Branding, Destination Marketing, Management, Special Interest Tags: Christchurch earthquake, Inspired by Iceland 2 Comments

You have to love this TV ad developed by the “Inspired by Iceland” national tourism organisation. Their use of fun and humor to attract visitors after the volcanic eruptions in 2010 was definitely inspired.

I Don’t Give a F**k

By James HaconApril 29, 2011 Categories: Branding, Management, Sales and Marketing Tags: branding, customer service, employee training, internal marketing 1 Comment

Jacon Hacon shares a recent experience of poor conduct by an employee of a tourism activity and offers advice on how your business could avoid a similar situation

Stop thinking about yourself

By Gina PaladiniMarch 31, 2011March 30, 2011 Categories: Branding, Management, Online Marketing, Sales and Marketing Tags: search engine optimisation, SEO, tourism marketing 7 Comments

When marketing a tourism product you need to stop thinking like you and start thinking like your customers.

The Evolution to 100% Pure You

By Michelle AckersJanuary 25, 2011 Categories: Branding, Destination Marketing, Management, Sales and Marketing Tags: 100% Pure New Zealand, destination branding, Destination Marketing, Tourism New Zealand 4 Comments

The latest campaign by Tourism NZ has evolved the 100% Pure brand with a noticeable shift in focus to connect at an emotional level highlighting things travellers can experience in New Zealand

Tourism Marketing Mix what’s the recipe for success?

By Simon McManusJuly 28, 2010May 2, 2013 Categories: Branding, Online Marketing, Public Relations, Sales and Marketing, Social Media Marketing Tags: advertising, branding, marketing mix, PR, tourism distribution chain, tourism marketing, travel agents, website marketing 1 Comment

Are you controlling your marketing dollar? Today’s tourism marketing mix offers a seemingly complex and costly selection of ingredients. Simon McManus provides a useful list to help cook up the perfect recipe.

Poll: Should Australia and New Zealand Combine Tourism Marketing?

By EditorJuly 4, 2010July 17, 2010 Categories: Branding, Destination Marketing, Polls, Sales and Marketing Tags: 100% Pure New Zealand, Tourism Australia Leave a comment

Vote in our poll on whether we should combine resources with Australian tourism from time to time for particular campaigns and markets.

Tips on User Interface Design for Your Website

By Cat HaslamMay 14, 2010May 14, 2010 Categories: Branding, Sales and Marketing Tags: user interface, website design, websites Leave a comment

A user interface is where the interaction between humans and machines occurs. For a successful interaction, you need to strike a balance between aesthetics, technology, information and user experience. Some tips from Cat Haslam on how to get there…

Vintage Advertising of New Zealand

By EditorMay 13, 2010July 20, 2015 Categories: Branding, Sales and Marketing Tags: tourism advertising, vintage advertising 2 Comments

Just for fun, lets look back on some of the original advertising that encouraged world travellers to visit the far off shores of New Zealand.

New Auckland Super City Logo

By Grant AlexanderApril 26, 2010April 26, 2010 Categories: Branding, Destination Marketing, Sales and Marketing Tags: Auckland Super City, destination branding 14 Comments

How important is Auckland City to New Zealand Tourism? Very. How important is the Super City logo to New Zealand tourism? Not much really. So why all the fuss about the Pohutakawa in a circle that was chosen on April 23?

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