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Archive | Online Marketing

Articles related to online marketing for New Zealand tourism industry

James Hacon’s Social Media Content Map

A useful Social Media Content Map created by James Hacon as discussed in his workshop at one the 2011 eTourism workshops in Wellington.

Summary of the eTourism Summit 2011 – Part 2 (Mobile)

Part 2 of the 2011 eTourism Summit summaries by James Hacon, with this article focused on mobile technology.

Summary of the eTourism Summit 2011 – Part 1 (Google)

James Hacon provides a summary of the recent eTourism Summit in San Francisco which he attended. This article focuses on the Google topics covered of the conference.

TravelTech 2011: Best of Enemies

A useful rundown from Gen at Fossick about the recent TravelTech Conference in Sydney, some interesting topics related to travel technology covered.

Monday Blog Blues

Gina Paladini laments the phenomenon she calls “Blog Paralysis” for all those budding bloggers out there…

Webinar Audio: Tackling the Subject of Review Sites

For those who couldn’t join this webinar live, here are the audio replays for the topic of “Tackling the Subject of Review Sites”.

The Impact of Google Places on Your Website Rankings

Why your business must be listed on Google Places with some tips on how to make the most of this tool for your local search results

The Rise of One Day Deal Sites, Are They A Good Business Strategy?

If there’s one thing in a marketing sense that has risen out of the recession it’s the rapid development of websites that promote heavily discounted deals for just one day of sales.

If you’ve got it, flaunt it…on your home page

Gina Paladini suggests 4 Key aspects to have on your website home page that will provide an emotive and compelling introduction to visitors to help convert them into bookings.

Time to Review Your Performance to Plan Your Marketing Efforts

For most tourism businesses now is the time of year to review your high season performance and plan ahead for the next one. This includes analysing how well your marketing and sales efforts are working to get bookings.