A useful Social Media Content Map created by James Hacon as discussed in his workshop at one the 2011 eTourism workshops in Wellington.
Articles related to online marketing for New Zealand tourism industry
Part 2 of the 2011 eTourism Summit summaries by James Hacon, with this article focused on mobile technology.
James Hacon provides a summary of the recent eTourism Summit in San Francisco which he attended. This article focuses on the Google topics covered of the conference.
A useful rundown from Gen at Fossick about the recent TravelTech Conference in Sydney, some interesting topics related to travel technology covered.
Gina Paladini laments the phenomenon she calls “Blog Paralysis” for all those budding bloggers out there…
For those who couldn’t join this webinar live, here are the audio replays for the topic of “Tackling the Subject of Review Sites”.
Why your business must be listed on Google Places with some tips on how to make the most of this tool for your local search results
If there’s one thing in a marketing sense that has risen out of the recession it’s the rapid development of websites that promote heavily discounted deals for just one day of sales.
Gina Paladini suggests 4 Key aspects to have on your website home page that will provide an emotive and compelling introduction to visitors to help convert them into bookings.
For most tourism businesses now is the time of year to review your high season performance and plan ahead for the next one. This includes analysing how well your marketing and sales efforts are working to get bookings.