One of the popular phrases in the online travel space lately has been “price parity”, an idea pushed by the OTAs (online travel agencies) and expected of the supplier. Some suggestions on why and how to maintain the same prices with OTAs.
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Articles related to online marketing for New Zealand tourism industry
Online Marketing Strategy Articles for Tourism
Accommodation: How to Maximise Your Online Bookings
There are multiple websites in the New Zealand, Australian and international markets that can promote and instantly sell your accommodation for you. The trick for many properties is deciding which ones to go on and then how to manage them all so you don’t spend all day updating them and avoid double bookings.
Read more...Online Marketing for Destinations: Part 3
Online Marketing for Destinations: Part 2
Part 2 of a 3 part video series from the PhoCusWright conference in 2009. The guest speakers discuss aspects of online marketing strategy for destination marketing organisations. This discussion is focused on what elements encourage Destination Marketing Organisations accept new technology and tools for marketing their regions.
Read more...Online Marketing for Destinations: Part 1
View this 1st video of a 3 part series from the PhoCusWright conference in 2009. The guest speakers discuss aspects of online marketing strategy for destination marketing organisations. This discussion is focused on why most destination marketing organisations are not moving towards using new digital tools for marketing their regions.
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