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Category: Sales and Marketing

Articles about Sales and Marketing for the New Zealand Tourism Industry

Using Meta Tags to Get Your Website Ranking Higher In Google

By Michelle AckersMarch 4, 2010March 4, 2010 Categories: Online Marketing, Technology Tags: google, meta tags, SEO 3 Comments

Every business wants their website to rank well in google, and tourism is no exception – this is a very competitive industry and we all need to get found online. View some tips on how to improve your meta tags.

The In’s and Out’s of Advertising Online

By EditorMarch 2, 2010March 2, 2010 Categories: Online Marketing, Sales and Marketing, Technology Tags: online advertising Leave a comment

After a bit of discussion in the comments of another article on the blog about the benefits of online advertising, we thought it would be useful to follow up with a more comprehensive look at the in’s and out’s of advertising on the internet.

Making consumers more comfortable with booking accommodation online

By Patrick DyzellMarch 1, 2010March 3, 2010 Categories: Accommodation, Online Marketing, Sales and Marketing, Sectors, Technology Tags: Accommodation, online bookings 2 Comments

Industry statistics indicate online credit card use in New Zealand as a percentage is a little more than half that of Australia. What can be done to put consumers minds at ease with using the internet to book?

Tourism Organisations in New Zealand: Confused by it all?

By EditorFebruary 26, 2010March 3, 2010 Categories: Destination Marketing, Management, Sales and Marketing Tags: Maori Tourism Council, ministry of tourism, MRTO's, RTO's, Tourism Industry Association, Tourism New Zealand 5 Comments

“What’s the difference between Tourism NZ, Ministry of Tourism, Maori Tourism Council – RTO’s, MRTO’s – overkill?” Good question! What are all their different functions and is it overkill or just confusing?

Advertorial Publicity, A Tale of Cowboy Love

By Simon McManusFebruary 25, 2010 Categories: Public Relations, Sales and Marketing Tags: advertorials, PR 10 Comments

You been approached by a media outlet and they love what you do, they’ve heard great things about your business….Naturally you’re thrilled that someone is interested in publicity about you and your business but there’s a catch…

Social Media Monitoring

By Steve WilsonFebruary 19, 2010February 19, 2010 Categories: Research, Social Media Marketing Tags: social media monitoring 4 Comments

It is no surprise that automated monitoring of traveller reviews is in its infancy while the phenomenon of consumer reliance on user generated content is well established.

Online Reviews and Bookings

By Steve WilsonFebruary 19, 2010February 19, 2010 Categories: Research, Social Media Marketing Tags: bookings, travel reviews Leave a comment

Interpersonal influence and word of mouth (WOM) are ranked the most important information source when a consumer is making a purchase decision and the influence may be especially important in the tourism and hospitality industry.

Social Media is Everywhere

By Steve WilsonFebruary 18, 2010February 19, 2010 Categories: Research, Social Media Marketing Tags: social media Leave a comment

Twitter, YouTube, MySpace, Facebook, blogs, wikis, forums and your own customer communities – people are sharing more content than ever online. There’s no bigger source of honest, direct and outspoken opinion and community assistance than social media sites.

What Tourism Websites Perform the Best For You?

By Michelle AckersFebruary 18, 2010March 31, 2010 Categories: Online Marketing, Sales and Marketing, Sectors, Technology Tags: tourism websites, website traffic 9 Comments

I’m interested to hear from New Zealand tourism operators as to what tourism websites bring them the most traffic and booking enquiries and why. Is there a website that you would absolutely always maintain a listing on (free or not)?

Be Part of The Conversation

By Michelle AckersFebruary 16, 2010February 16, 2010 Categories: Sales and Marketing, Social Media Marketing, Technology Tags: customer comments, social networking, travel reviews 2 Comments

There are conversations going on everywhere, all the time by your customers. A lot of the time you will never know about these conversations….well not quite, fortunately there’s now a growing number of these conversations happening online.

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