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Archive | Sales and Marketing

Articles about Sales and Marketing for the New Zealand Tourism Industry

Australian Tourism Boosted by Social Networking

Social Media Marketing is taking off as a low cost and effective way to communicate and engage with travellers, media and industry partners. Tourism Australia in particular are finding it to be a successful approach.

The Role and Impact of Destination Marketers

Regional Tourism Organisations (RTO’s) in New Zealand play an important role to promote and stimulate tourism for their respective destinations. PhoCusWright has published a report to help define their role and impact in the tourism marketing chain.

How to Get Through the Low Season

Many businesses in tourism work night and day through the peak seasons to ensure the cash flow earned can keep them operating during the quieter shoulder and low seasons. View some proven strategies to help combat seasonality issues.

Tips to Start Up a Successful Tourism Business

Some of our contributors have provided their best quick tips on how to develop a successful tourism business in New Zealand.

Online Bookings Growing for NZ Tourism Operators

Research by the Ministry of Tourism shows that a growing number of kiwi travellers are actively using the internet as a key medium for booking their accommodation and activities in New Zealand.