Price is one factor in a traveller’s decision-making process, but there are many more and sometimes they are not what you’d think.
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Articles about Sales and Marketing for the New Zealand Tourism Industry
Tourism Customer Service 101
Travel Agents: Short Term Gain vs Long Term Reputation
Tourism Marketing Toolbox
Price Parity Across OTAs – Why It Matters
Tourism on Twitter
Diversification – The Key To Survival
Imagery – the WOW factor
The old adage ‘a picture tells a thousand words’ is very true when it comes to tourism. It never ceases to amaze me how some businesses make enormous efforts to promote themselves online, advertising in guide books, engaging in PR activities and such like, and yet when it comes to the pictures they use to promote themselves, all too often it’s a case of anything will do.
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