Diversification – The Key To Survival

Most tourism businesses will be equally reliant upon both domestic and international visitors for their survival. International visitors deliver a greater daily spend, and have a much better potential for growth, yet domestic visitors are the bread and butter of NZ tourism.

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Imagery – the WOW factor

The old adage ‘a picture tells a thousand words’ is very true when it comes to tourism. It never ceases to amaze me how some businesses make enormous efforts to promote themselves online, advertising in guide books, engaging in PR activities and such like, and yet when it comes to the pictures they use to promote themselves, all too often it’s a case of anything will do.

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Online Marketing Strategy Articles for Tourism

Online marketing strategy is now a very important part of the overall marketing strategy for any destination marketing organisation and tourism operator. View some interesting articles to help with your own online strategy.

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Rugby World Cup 2011 And Social Media Marketing

Making the most of the Rugby World Cup in New Zealand is no doubt a key strategy for tourism organisations throughout New Zealand. Immersing yourself in social media marketing activity surrounding the rugby world cup could be one way to connect to travellers.

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