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Archive | Sales and Marketing

Articles about Sales and Marketing for the New Zealand Tourism Industry

What if you have no ticket to clip?

Dawn Muir discusses the issue of free “non-commissionable” tourist attractions and how we can get more exposure for them via our tourism trade partners.

Tripadvisors’ New Development

Gina Paladinii discusses the new Tripadvisor Connect function allowing listings to have links to their own booking engine rather than just to OTAs.

Is Email Marketing still relevant?

I often lament about how much junk mail I get in my inbox. Are you the same? Has social media marketing taken over our attention and so email marketing is becoming an antiquated way to get peoples attention?

The Social Media Revolution 2013

A look at the latest installment of the Social Media Revolution video with all it’s mind boggling statistics and a parody to make fun of it all

Does New Zealand need another “Qualmark”?

Ten years on since Qualmark launched, we learn that a new rating system is to be launched in New Zealand. Gina Paladini asks some relevant questions on what this means for tourism businesses and travellers.

Profile Your New Tourism Product or Business Here

We are looking to share new and exciting New Zealand tourism products or businesses. If you have just launched (or are about to launch) something new, innovative and different to the tourism market we want to know about it

5 Things to know about the Chinese Market for the Small to Medium size tourism business

For the last two years, Tourism New Zealand has been leading the parade celebrating the emerging markets for tourism businesses. Of these new markets, the spotlight is brightly shining on the Chinese traveller.

Tourism NZ seeks your input to their marketing strategy

Do you have some ideas to help Tourism New Zealand with their marketing in the short term? We think many of the blog followers do and so hope you will take the following opportunity to provide it in a more formal feedback process to Tourism New Zealand.

Is New Zealand Tourism Going Downhill?

An interesting discussion on our Linkedin Group has created quite a response in comments from the group followers so we thought it would be worthwhile bringing the debate on to this blog too. Let us know your thoughts too!

The Cruise Ship Market – Beyond the Negativity

In recent years the cruise ship market visiting New Zealand has developed considerably with larger numbers of ships and visitors than ever before choosing to visit our shores in their floating hotel. How can the industry make the most of this shift in how visitors come here?