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Archive | Sales and Marketing

Articles about Sales and Marketing for the New Zealand Tourism Industry

7 Ways Twitter Can Help You Promote Your Tourism Business

Twitter isn’t just for chatting with friends. The social networking site is also great for promoting a business – especially travel businesses. If your company organizes tours, you can utilize Twitter to promote your brand. However, you must go about this the right way.

3 Tour or Activity Site Imagery Must-Haves

Visuals are a great tool for piquing your customers’ interest. Simon Lenoir offers some tips on the types of images you should be using on your website to promote tourism tours or activities

Five ways the little men with hairy feet can bring you bookings

Gina Paladini offers ways for tourism businesses to capitalise on the upcoming “The Hobbit” movie as a way to boost tourism to New Zealand

3 Ways to Make Your Tourism Website ‘Stick’

Like anyone who creates a website for business, you don’t want your website to be boring. You don’t want people to land on it, decide there’s nothing for them to do there, and leave after twenty seconds. Instead, you want to make your website stick, find out tips on how

Online Booking System Tips for Activity & Tour Operators

With the continuing growth of online bookings for the travel market, Simon Lenoir offers some key advice and tips for activity and tour operators when considering options for an online booking system

Would you engage in a conference “online” rather than attending?

Tourism trade conferences this month include TRENZ (May 7-10 in New Zealand) and Indaba (May 12-15 in South Africa). It will be interesting to see how these events compare in regards to live-streaming video and tweeting.

Facebook Faux Pas

James Hacon reveals the risks behind 2 Facebook misconceptions to be aware of for businesses managing or delegating their Facebook presence.

Free WIFI Still the Biggest Must have recently released the results of their 2012 Hotel Amenities Survey. You can see the highlights on this post by James Hacon

Facebook’s New Timeline for Pages

Just when we all thought we had our Facebook business pages figured out, the world’s largest social network changes the game once again!

Highlighting Top Users of Tourism Social Media – Part Two

James Hacon provides a review of some top users of social media in the New Zealand tourism industry. This post highlights how Beechtree Motel in Taupo has tackled the issue of engaging content for their Facebook presence.