Triple Fail from Jetstar By James HaconFebruary 29, 2012 Categories: Aviation, Management, Public Relations, Social Media Marketing Tags: customer service, Jetstar, social media 3 Comments James Hacon shares his recent poor experience with Jetstar highlighting how they could of, but didn’t, use social media effectively to helo remedy his complaint Read more...
Managing Media for your Business During A Crisis Situation By Michelle AckersDecember 31, 2011 Categories: Management, Public Relations, Sales and Marketing Leave a comment Some tips from Michelle Ackers on how to deal with media management for your business during a crisis situation Read more...
Tourism Marketing Mix what’s the recipe for success? By Simon McManusJuly 28, 2010May 2, 2013 Categories: Branding, Online Marketing, Public Relations, Sales and Marketing, Social Media Marketing Tags: advertising, branding, marketing mix, PR, tourism distribution chain, tourism marketing, travel agents, website marketing 1 Comment Are you controlling your marketing dollar? Today’s tourism marketing mix offers a seemingly complex and costly selection of ingredients. Simon McManus provides a useful list to help cook up the perfect recipe. Read more...
Advertorial Publicity, A Tale of Cowboy Love By Simon McManusFebruary 25, 2010 Categories: Public Relations, Sales and Marketing Tags: advertorials, PR 10 Comments You been approached by a media outlet and they love what you do, they’ve heard great things about your business….Naturally you’re thrilled that someone is interested in publicity about you and your business but there’s a catch… Read more...
