James Hacon shares his recent poor experience with Jetstar highlighting how they could of, but didn’t, use social media effectively to helo remedy his complaint
Archive | Public Relations
Managing Media for your Business During A Crisis Situation
Some tips from Michelle Ackers on how to deal with media management for your business during a crisis situation
Tourism Marketing Mix what’s the recipe for success?
Are you controlling your marketing dollar? Today’s tourism marketing mix offers a seemingly complex and costly selection of ingredients. Simon McManus provides a useful list to help cook up the perfect recipe.
Advertorial Publicity, A Tale of Cowboy Love
You been approached by a media outlet and they love what you do, they’ve heard great things about your business….Naturally you’re thrilled that someone is interested in publicity about you and your business but there’s a catch…