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Archive | Public Relations

Triple Fail from Jetstar

James Hacon shares his recent poor experience with Jetstar highlighting how they could of, but didn’t, use social media effectively to helo remedy his complaint

Managing Media for your Business During A Crisis Situation

Some tips from Michelle Ackers on how to deal with media management for your business during a crisis situation

Tourism Marketing Mix what’s the recipe for success?

Are you controlling your marketing dollar? Today’s tourism marketing mix offers a seemingly complex and costly selection of ingredients. Simon McManus provides a useful list to help cook up the perfect recipe.

Advertorial Publicity, A Tale of Cowboy Love

You been approached by a media outlet and they love what you do, they’ve heard great things about your business….Naturally you’re thrilled that someone is interested in publicity about you and your business but there’s a catch…