NEW ZEALAND’S TOURISM INDUSTRY COMMUNITY BLOG

What’s going to happen in 2012? They’ve been saying it was the year of mobile for a decade; social media is well and truly entrenched, so what’s new? Fossick’s Genevieve Atkinson decided to ask a few movers and shakers what they predict for the coming year.

James Hacon’s Social Media Content Map

By James HaconNovember 7, 2011 Categories: Online Marketing, Social Media Marketing Tags: content map, eTourism Conference 2011, social media, social media strategy 3 Comments

A useful Social Media Content Map created by James Hacon as discussed in his workshop at one the 2011 eTourism workshops in Wellington.

TravelTech 2011: Best of Enemies

By Genevieve AtkinsonSeptember 5, 2011September 5, 2011 Categories: Online Marketing, Sales and Marketing, Sectors, Social Media Marketing, Technology Tags: Air NZ, Airlines, Facebook, GDS, Mobile Travel, one day deal sites, OTA, Qantas, social media, Traveltech 2011, Viator, Virgin Airways 2 Comments

A useful rundown from Gen at Fossick about the recent TravelTech Conference in Sydney, some interesting topics related to travel technology covered.

Time to Review Your Performance to Plan Your Marketing Efforts

By Michelle AckersApril 19, 2011 Categories: Management, Online Marketing, Sales and Marketing, Sectors, Social Media Marketing Tags: google analytics, marketing plan, Online Marketing, sales results, tourism marketing, website performance Leave a comment

For most tourism businesses now is the time of year to review your high season performance and plan ahead for the next one. This includes analysing how well your marketing and sales efforts are working to get bookings.

How much does Facebook cost your business?

By James HaconJanuary 17, 2011 Categories: Sales and Marketing, Social Media Marketing, Technology Tags: Facebook, social media, social networking 2 Comments

In the past few years social media has revolutionised the way we socialise and communicate. James Hacon explores what it may cost a business whose employees have access to social networking during work hours.

Earthquakes, Politics and Social Media

By Steve WilsonDecember 6, 2010December 3, 2010 Categories: Management, Sales and Marketing, Social Media Marketing Tags: Christchurch earthquake, politics, social media 1 Comment

Steve Wilson provides an interesting discussion and analysis on the role social media has played in the recent Christchurch earthquake and political events.

Review Sites: Help or Hindrance?

By James HaconNovember 22, 2010November 22, 2010 Categories: Online Marketing, Sales and Marketing, Social Media Marketing, Technology Tags: travel reviews, Tripadvisor 3 Comments

As an experienced Hotelier, James Hacon provides some useful tips on managing online travel reviews.

Is LinkedIn Right For Your Small Business Promotion?

By Angela BestNovember 15, 2010November 15, 2010 Categories: Sales and Marketing, Social Media Marketing Tags: LinkedIn, networking, social networking 3 Comments

“It isn’t what you know, it’s who you know” – LinkedIn makes it possible to connect with companies and people that you might otherwise have thought were beyond your reach.

Online Networking is Vital

By James HaconOctober 26, 2010October 25, 2010 Categories: Sales and Marketing, Social Media Marketing, Technology Tags: Facebook, LinkedIn, social networking 1 Comment

James Hacon offers some useful insights and experience on how you can use online networking for your professional and business relationships

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