Category: Social Media Marketing

Article related to social media marketing for New Zealand tourism industry

Why You Shouldn’t Ignore Facebook as a Marketing Tool
By Categories: Sales and Marketing, Social Media Marketing, Technology Tags: , , , , Leave a comment

In the US, Facebook recently overtook Google for weekly traffic – an incredible achievement given Google’s dominance. With over 400 million users it has become a social media website that is difficult to ignore.

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Rugby World Cup 2011 And Social Media Marketing
By Categories: Rugby World Cup 2011, Sales and Marketing, Social Media Marketing, Technology Tags: , , , , , Leave a comment

Making the most of the Rugby World Cup in New Zealand is no doubt a key strategy for tourism organisations throughout New Zealand. Immersing yourself in social media marketing activity surrounding the rugby world cup could be one way to connect to travellers.

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Social Media Case Study: Tourism Queensland
By Categories: Destination Marketing, Management, Sales and Marketing, Social Media Marketing, Technology, Video Tags: , , Leave a comment

Social Media sites can play a key role to effectively launch and promote marketing campaigns. An example of how this was used brilliantly with overwhelming success is the 2009 Tourism Queensland “Island Reef Job” campaign.

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