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Category: Sectors

Articles relevant to various sectors of the New Zealand Tourism Industry

Podcast: Pricing for the Domestic Market

By Michelle CaldwellAugust 12, 2020August 12, 2020 Categories: COVID-19, Domestic Marketing, Podcast, Sales and Marketing, Sectors Leave a comment

The Future of Traditional Travel Distribution

By EditorAugust 11, 2020August 11, 2020 Categories: COVID-19, Destination Marketing, Inbound Tourism, Outbound Tourism, Sectors, Travel Retail Leave a comment

International travel and tourism has ground to a halt globally. Many countries have closed borders. New Zealand is one of a just a handful of countries where they can have a domestic tourism market help to prop up it’s tourism…

Tourism Ticker Latest Articles

By EditorApril 4, 2020August 9, 2020 Categories: Management, Sales and Marketing, Sectors 2 Comments

See the latest articles from the New Zealand Tourism Ticker Blog

Is your website mobile-friendly?

By Michelle AckersApril 30, 2015May 24, 2015 Categories: Online Marketing, Sectors, Technology Tags: google, mobile-friendly Leave a comment

Since 21 April 2015 Google has begun the roll-out of their “mobile-friendly” update whereby it will be “boosting the ranking of mobile-friendly pages on mobile search results”. This may mean you need to change your business website – TEST IT HERE.

Helping overseas drivers stay safe while driving in New Zealand

By Darren CottinghamNovember 10, 2014November 10, 2014 Categories: Management, Sectors Tags: driving safety for tourists Leave a comment

The mainstream media has recently had a feeding frenzy over the number of tourist drivers involved in vehicle accidents in New Zealand. The facts are that we have a high number of self-drive visitors (63% hire cars and 18% hire…

Work Safe/Adventure Support – Outrageous Costs?

By EditorSeptember 24, 2014September 24, 2014 Categories: Activities and Attractions, Adventure Tourism Tags: adventure tourism safety, safety audit Leave a comment

There’s currently a very active discussion posted by Carl Muir in our LinkedIn Group about the costs and issues faced by adventure tourism operators for the new Work Safe safety audit and registration process. Given the interest and comments made on the LinkedIn Group we thought it would be of benefit to also post this on our blog for broader distribution and comment.

TripAdvisor Acquires Viator: What it Means for Tours & Activities

By Simon LenoirAugust 7, 2014August 7, 2014 Categories: Activities and Attractions, Management, Online Marketing, Sales and Marketing Tags: Tripadvisor, Viator Leave a comment

Last week, TripAdvisor announced that they bought Viator for $200 million, mostly in cash. This is BIG news for the tours & activities sector. Simon Lenoir explores what this may mean for suppliers.

TRENZ for Exhibitors – To go or not to go?

By Michelle AckersMay 27, 2014June 8, 2014 Categories: Accommodation, Activities and Attractions, Events, Management, Sales and Marketing, Sectors Tags: international markets, TRENZ Leave a comment

There’s no doubt that Tourism Rendevous New Zealand (TRENZ) is a significant annual marketing opportunity for any small-medium tourism operator in New Zealand. The decision to invest in becoming an exhibitor to connect with those vital international agents can be…

How the Internet Influences the Luxury Traveller

By Gina PaladiniMay 25, 2014August 9, 2020 Categories: Accommodation, Online Marketing, Sectors Tags: luxury market Leave a comment

Gina Paladini provides an excellent analysis of how the luxury traveller behaves online and offline to research and book their travels.

Should Tourism Operators Pay for the Right to Visit Iconic Locations?

By EditorDecember 12, 2013May 26, 2014 Categories: Activities and Attractions, Cultural Tourism, Management, Tours and Packages 8 Comments

A complex and ongoing issue has been going on in the Bay of Islands for many years, but now a Maori Trust has decided to launch a public awareness and protest campaign over their battle with tourism operators who sell boat trips to pass though their privately owned “The Hole in the Rock” (Motukokako).

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Podcast: Pricing for the Domestic Market August 12, 2020
Iceland’s Very Clever Scream Campaign August 11, 2020
The Future of Traditional Travel Distribution August 11, 2020
Poll: Do you support a Cook Islands travel bubble? August 10, 2020
Podcast: Going Rogue August 7, 2020