Go with Tourism EP02: The Itinerary – Travel & Transport By EditorAugust 12, 2020August 30, 2020 Categories: Aviation, COVID-19, Management, Sales and Marketing, Transport, Video Tags: Go with tourism Leave a comment In the second episode of The Itinerary we discuss the impact COVID-19 has had on travel and transport. Read more...
Triple Fail from Jetstar By James HaconFebruary 29, 2012 Categories: Aviation, Management, Public Relations, Social Media Marketing Tags: customer service, Jetstar, social media 3 Comments James Hacon shares his recent poor experience with Jetstar highlighting how they could of, but didn’t, use social media effectively to helo remedy his complaint Read more...
Are Your Cancellation Fees Unreasonable? By EditorApril 14, 2010 Categories: Aviation, Management, Sectors Tags: cancellation policies 2 Comments Let’s face it, the nature of travel means that it’s quite common for travellers to have to change their bookings. Yet there still seems to be some inflexible and ludicrous fees applied – particularly with airlines. Read more...
Viral Marketing for Tourism By Michelle AckersMarch 23, 2010March 23, 2010 Categories: Aviation, Destination Marketing, Online Marketing, Social Media Marketing Tags: Air New Zealand, Destination Northland, viral marketing 5 Comments Viral marketing is essentially the “word of mouth” spread of a marketing message by an organisation. Take a look at a couple of current and amusing viral campaigns by tourism organisations in New Zealand. Read more...