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Archive | Aviation

Articles relevant for the New Zealand Aviation Sector

Triple Fail from Jetstar

James Hacon shares his recent poor experience with Jetstar highlighting how they could of, but didn’t, use social media effectively to helo remedy his complaint

Are Your Cancellation Fees Unreasonable?

Let’s face it, the nature of travel means that it’s quite common for travellers to have to change their bookings. Yet there still seems to be some inflexible and ludicrous fees applied – particularly with airlines.

Viral Marketing for Tourism

Viral marketing is essentially the “word of mouth” spread of a marketing message by an organisation. Take a look at a couple of current and amusing viral campaigns by tourism organisations in New Zealand.