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Archive | Sectors

Articles relevant to various sectors of the New Zealand Tourism Industry

Does New Zealand need another “Qualmark”?

Ten years on since Qualmark launched, we learn that a new rating system is to be launched in New Zealand. Gina Paladini asks some relevant questions on what this means for tourism businesses and travellers.

MBIE welcomes debate on tourism forecasting

In the last issue of Inside Tourism, Covec’s Shane Vuletich raised some concerns about the accuracy of Tourism forecasting. Peter Ellis from the Ministry of Business, Innovation & Employment responds in this post to clear up a few possible misconceptions.

Profile Your New Tourism Product or Business Here

We are looking to share new and exciting New Zealand tourism products or businesses. If you have just launched (or are about to launch) something new, innovative and different to the tourism market we want to know about it

Tourism NZ seeks your input to their marketing strategy

Do you have some ideas to help Tourism New Zealand with their marketing in the short term? We think many of the blog followers do and so hope you will take the following opportunity to provide it in a more formal feedback process to Tourism New Zealand.

The Cruise Ship Market – Beyond the Negativity

In recent years the cruise ship market visiting New Zealand has developed considerably with larger numbers of ships and visitors than ever before choosing to visit our shores in their floating hotel. How can the industry make the most of this shift in how visitors come here?

Case Study: Tourism Businesses Improving their Community

This case study highlights that a combination of small town community spirit and proactive tourism businesses is the perfect mix of ingredients to create something special to impress visitors.

3 Tour or Activity Site Imagery Must-Haves

Visuals are a great tool for piquing your customers’ interest. Simon Lenoir offers some tips on the types of images you should be using on your website to promote tourism tours or activities

Five ways the little men with hairy feet can bring you bookings

Gina Paladini offers ways for tourism businesses to capitalise on the upcoming “The Hobbit” movie as a way to boost tourism to New Zealand

3 Ways to Make Your Tourism Website ‘Stick’

Like anyone who creates a website for business, you don’t want your website to be boring. You don’t want people to land on it, decide there’s nothing for them to do there, and leave after twenty seconds. Instead, you want to make your website stick, find out tips on how

Online Booking System Tips for Activity & Tour Operators

With the continuing growth of online bookings for the travel market, Simon Lenoir offers some key advice and tips for activity and tour operators when considering options for an online booking system