Ten years on since Qualmark launched, we learn that a new rating system is to be launched in New Zealand. Gina Paladini asks some relevant questions on what this means for tourism businesses and travellers.
Articles relevant to various sectors of the New Zealand Tourism Industry
In the last issue of Inside Tourism, Covec’s Shane Vuletich raised some concerns about the accuracy of Tourism forecasting. Peter Ellis from the Ministry of Business, Innovation & Employment responds in this post to clear up a few possible misconceptions.
We are looking to share new and exciting New Zealand tourism products or businesses. If you have just launched (or are about to launch) something new, innovative and different to the tourism market we want to know about it
Do you have some ideas to help Tourism New Zealand with their marketing in the short term? We think many of the blog followers do and so hope you will take the following opportunity to provide it in a more formal feedback process to Tourism New Zealand.
In recent years the cruise ship market visiting New Zealand has developed considerably with larger numbers of ships and visitors than ever before choosing to visit our shores in their floating hotel. How can the industry make the most of this shift in how visitors come here?
This case study highlights that a combination of small town community spirit and proactive tourism businesses is the perfect mix of ingredients to create something special to impress visitors.
Visuals are a great tool for piquing your customers’ interest. Simon Lenoir offers some tips on the types of images you should be using on your website to promote tourism tours or activities
Gina Paladini offers ways for tourism businesses to capitalise on the upcoming “The Hobbit” movie as a way to boost tourism to New Zealand
Like anyone who creates a website for business, you don’t want your website to be boring. You don’t want people to land on it, decide there’s nothing for them to do there, and leave after twenty seconds. Instead, you want to make your website stick, find out tips on how
With the continuing growth of online bookings for the travel market, Simon Lenoir offers some key advice and tips for activity and tour operators when considering options for an online booking system