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Archive | Technology

Articles about the Internet, Technology and Software for New Zealand Tourism

Accommodation: How to Maximise Your Online Bookings

There are multiple websites in the New Zealand, Australian and international markets that can promote and instantly sell your accommodation for you. The trick for many properties is deciding which ones to go on and then how to manage them all so you don’t spend all day updating them and avoid double bookings.

Online Marketing for Destinations: Part 3

Part 3 of a 3 part video series from the PhoCusWright conference in 2009. The guest speakers discuss aspects of online marketing strategy for destination marketing organisations.  This discussion is focused on mobile applications for Destination Marketing Organisations.

Part 3 of a 3 part video series from the PhoCusWright conference in 2009. The guest speakers discuss aspects of online marketing strategy for destination marketing organisations. This discussion is focused on mobile applications for Destination Marketing Organisations.

Online Marketing for Destinations: Part 2

Part 2 of a 3 part video series from the PhoCusWright conference in 2009. The guest speakers discuss aspects of online marketing strategy for destination marketing organisations.  This discussion is focused on what elements encourage Destination Marketing Organisations accept new technology and tools for marketing their regions.

Part 2 of a 3 part video series from the PhoCusWright conference in 2009. The guest speakers discuss aspects of online marketing strategy for destination marketing organisations. This discussion is focused on what elements encourage Destination Marketing Organisations accept new technology and tools for marketing their regions.

Online Marketing for Destinations: Part 1

View this 1st video of a 3 part series from the PhoCusWright conference in 2009.  The guest speakers discuss aspects of online marketing strategy for destination marketing organisations.  This discussion is focused on why most destination marketing organisations are not moving towards using new digital tools for marketing their regions.

View this 1st video of a 3 part series from the PhoCusWright conference in 2009. The guest speakers discuss aspects of online marketing strategy for destination marketing organisations. This discussion is focused on why most destination marketing organisations are not moving towards using new digital tools for marketing their regions.

Social Media Case Study: Tourism Queensland

Social Media sites can play a key role to effectively launch and promote marketing campaigns.  An example of how this was used brilliantly with overwhelming success is the 2009 Tourism Queensland "Island Reef Job" campaign.

Social Media sites can play a key role to effectively launch and promote marketing campaigns. An example of how this was used brilliantly with overwhelming success is the 2009 Tourism Queensland “Island Reef Job” campaign.

Online Bookings Growing for NZ Tourism Operators

Research by the Ministry of Tourism shows that a growing number of kiwi travellers are actively using the internet as a key medium for booking their accommodation and activities in New Zealand.