NEW ZEALAND’S TOURISM INDUSTRY COMMUNITY BLOG

Part Two in a two part series. Angela Best interviews Al Merschen, Al talks about the marketing role of a tourism business and how to leverage a Destination Marketing Organizations efforts.

Interview with Al Merschen CEO Myriad Marketing: Part 1

By Angela BestApril 21, 2010April 22, 2010 Categories: Destination Marketing, Video Tags: Destination Marketing, Myriad Marketing Leave a comment

Part One of a Two Part Series. Video Interview by Anglea Best with Al Merschen to clearly define the role of a Destination Marketing Organization and how tourism operators can leverage their destinations’ marketing efforts.

Future of Travel Industry: Google Travel and Tourism Conference

By EditorMarch 9, 2010March 9, 2010 Categories: Management, Video Tags: Dr Patrick Dixon, google travel and tourism conference, sustainability, travel reviews Leave a comment

This video of keynote speaker and “Futurist” Dr Patrick Dixon is an informative presentation that is packed full of good advice regarding the future of the tourism industry and how tourism needs to react and change to meet the needs of travellers.

Responsible Tourism – Do We Deliver?

By EditorFebruary 10, 2010 Categories: Responsible Tourism, Video Tags: Responsible Tourism, sustainable tourism 7 Comments

New Zealand is certainly a proactive country when it comes to supporting “Responsible Tourism” and the Pure New Zealand brand is an integral part of promoting this image. But with strong promotion of “100% Pure” comes high expectations from our visitors to deliver.

Online Marketing for Destinations: Part 3

By EditorJanuary 11, 2010February 16, 2010 Categories: Destination Marketing, Management, Online Marketing, Special Interest, Technology, Video Tags: Destination Marketing, Mobile Travel, Online Marketing, PhoCusWright Leave a comment

Part 3 of a 3 part video series from the PhoCusWright conference in 2009. The guest speakers discuss aspects of online marketing strategy for destination marketing organisations. This discussion is focused on mobile applications for Destination Marketing Organisations.

Online Marketing for Destinations: Part 2

Part 2 of a 3 part video series from the PhoCusWright conference in 2009. The guest speakers discuss aspects of online marketing strategy for destination marketing organisations. This discussion is focused on what elements encourage Destination Marketing Organisations accept new technology and tools for marketing their regions.

Online Marketing for Destinations: Part 1

View this 1st video of a 3 part series from the PhoCusWright conference in 2009. The guest speakers discuss aspects of online marketing strategy for destination marketing organisations. This discussion is focused on why most destination marketing organisations are not moving towards using new digital tools for marketing their regions.

Social Media Case Study: Tourism Queensland

By Michelle AckersJanuary 5, 2010February 16, 2010 Categories: Destination Marketing, Management, Sales and Marketing, Social Media Marketing, Technology, Video Tags: Island Reef Job, Social Media Marketing, Tourism Queensland Leave a comment

Social Media sites can play a key role to effectively launch and promote marketing campaigns. An example of how this was used brilliantly with overwhelming success is the 2009 Tourism Queensland “Island Reef Job” campaign.

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