Persistency And Consistency Are Big Profit Multipliers For Your Tourism Business
Angela Best writes about how consistency and persistency are two qualities for effective marketing that helps time scare tourism operators…
Poll: What Do You Think About the changes for the Ministry of Tourism?
Last week the government announced plans to merge the Ministry of Tourism into the Ministry of Economic Development. Vote in…
Samoa and Her Serenity
Rob Grieve describes a recent visit to Samoa written from the perspective of being an inbound tour operator with some…
Tourism Social Media – The Need for Experiential Content
Social media offers all tourism businesses the perfect platform to share and promote the experiential based tourism product through the…
Targeting the China Outbound Travel Market
With the future looking bright for the China outbound travel market to continually grow it makes sense for New Zealand…
Demystifying and Simplifying Social Media for Business
Many businesses are bamboozled with social media. Articles are often cathartic in nature, listing the ever growing number of social…
Poll: Should Australia and New Zealand Combine Tourism Marketing?
Vote in our poll on whether we should combine resources with Australian tourism from time to time for particular campaigns…
Travel Consultancy 101
If you want to become an inbound operator creating itineraries for overseas clients coming to New Zealand, then you’ll find…
Tourism and Local Government in New Zealand
To varying degrees local government around New Zealand are involved in tourism development. Currently a topical issue, what do you…
The Challenge of Mobile Travel and Bookings
The advent of mobile travel applications for smart phones and iPhone apps is obviously an exciting new direction for travellers…
DIY Search Engine Optimisation
Some useful tips from Jeremy Zinzan on how to work out if your website is well optimised with meta tags…
carboNZero = Green As Bro!
Rob Grieve from Kiwi does it describes why they have chosen to be a sustainable business achieving carboNZero certification and…
Revamped Tourism Industry Awards for 2010
Entries are now open for the 2010 Tourism Awards which have been revamped to seek “an innovation focus” from entrants.
There’s Nothing Like Australia TV Ad
The new TV ad for the “There’s nothing like Australia” campaign has been released and is already causing plenty of…
Foursquare and Tourism: Another New Social Media Tool
Foursquare, the latest new and free location-based social media tool based on mobile device use that is taking off. Is…
TRENZBlog 2010 Interviews
The TRENZBlog has posted some recent interviews with our tourism leaders John Key, Kevin Bowler and Tim Cossar so we…
The Online Booking System Game – Which One to Choose?
There are plenty of choices in the market for accommodation operators in selecting an online booking system. The decision on…
Follow the 2010 TRENZ Blog
If you followed the TRENZ Blog in 2009 you are probably already on to it again for 2010. For those…