Is Social Media Marketing Working for your Business?
There are a lot of articles, online advice and business mentoring that focuses on social media marketing and networking for…
Pricing Strategy for Tourism Businesses
Setting pricing for tourism businesses is a strong mix of marketing strategy and financial analysis. Is there a formula for…
Ecotourism: Sustainability Should Be Inclusive Not Exclusive
Are we doing enough to maintain our ‘Clean, Green’ image through eco tourism, and is it financially viable? Sustainability should…
Google Launching into the Online Travel Market?
Google’s “experiment” to show hotel pricing on their Google Maps hotel listings is an indication of their future plans that…
Viral Marketing for Tourism
Viral marketing is essentially the “word of mouth” spread of a marketing message by an organisation. Take a look at…
How to Target International Markets for your Tourism Business: Part 2
Part 1 dealt with how to target international markets using the internet. The other way is through ‘traditional channels’ such…
Creating a Vibrant Online Accommodation Booking Industry
Online bookings are now nearly mainstream in the marketplace and there’s been recent proliferation of new players. Yet many New…
New Zealand Travel iPhone Apps
There is currently not a huge selection of travel related iPhone apps in New Zealand, is the industry just slow…
How to Target International Markets for your Tourism Business: Part 1
Part 1 of a 2 part article focusing on strategies to promote your tourism business to international markets. Part 1…
RWC 2011 Hotel Pricing: Australia v New Zealand
It looks like the trans tasman rivalry has already kicked off with a flurry of media activity about the hotel…
Selling Tourism Properties: Lessons from the Summer
As promised, it has been a very busy summer season. There are real buyers out there, but they are being…
Some Bouquets for Great Service
Something a little different – Previous posts have focused on some things that accommodation providers need to be doing better;…
Future of Travel Industry: Google Travel and Tourism Conference
This video of keynote speaker and “Futurist” Dr Patrick Dixon is an informative presentation that is packed full of good…
Hotel Reception: A Fun Place to Be? Maybe Not
Put a People Person on your front desk..train your front office people so they understand that each person through the…
Is Your Own Website Performing?
Following on from the recent article “What Tourism Websites Perform Best For You”, how do you make your own website…
Using Meta Tags to Get Your Website Ranking Higher In Google
Every business wants their website to rank well in google, and tourism is no exception – this is a very…
What Do Ecotourists Expect Out of a Tourism Product?
An article based on anecdotal evidence of 12 years in the ecotourism industry as a guide with some useful points…
The In’s and Out’s of Advertising Online
After a bit of discussion in the comments of another article on the blog about the benefits of online advertising,…