We asked some of our contributors to come up with personality traits of a successful tourism operator, have look at …
An article to let you know how the new Apple iPad can be used from a travel perspective. There are …
Let’s face it, the nature of travel means that it’s quite common for travellers to have to change their bookings. …
In the US, Facebook recently overtook Google for weekly traffic – an incredible achievement given Google’s dominance. With over …
Email marketing can be an extremely cost effective way to communicate with your regular customers and drive traffic to your …
The BIG thing for a tourism business is your product or service offered, like the motel room or the rafting …
As we head towards winter after a reasonably successful summer (for some anyway), I do find myself wondering if this …
There are a lot of articles, online advice and business mentoring that focuses on social media marketing and networking for …
Setting pricing for tourism businesses is a strong mix of marketing strategy and financial analysis. Is there a formula …
Are we doing enough to maintain our ‘Clean, Green’ image through eco tourism, and is it financially viable? Sustainability …
Google’s “experiment” to show hotel pricing on their Google Maps hotel listings is an indication of their future plans that …
Viral marketing is essentially the “word of mouth” spread of a marketing message by an organisation. Take a look …
Part 1 dealt with how to target international markets using the internet. The other way is through ‘traditional channels’ …
Online bookings are now nearly mainstream in the marketplace and there’s been recent proliferation of new players. Yet many New …
There is currently not a huge selection of travel related iPhone apps in New Zealand, is the industry just slow …
Part 1 of a 2 part article focusing on strategies to promote your tourism business to international markets. Part …
It looks like the trans tasman rivalry has already kicked off with a flurry of media activity about the hotel …
As promised, it has been a very busy summer season. There are real buyers out there, but they are being …