Nine Great Travel Apps You Can Use On An iPad
An article to let you know how the new Apple iPad can be used from a travel perspective. There are…
Are Your Cancellation Fees Unreasonable?
Let’s face it, the nature of travel means that it’s quite common for travellers to have to change their bookings.…
Why You Shouldn’t Ignore Facebook as a Marketing Tool
In the US, Facebook recently overtook Google for weekly traffic – an incredible achievement given Google’s dominance. With over 400…
Email Marketing: How to Get Started
Email marketing can be an extremely cost effective way to communicate with your regular customers and drive traffic to your…
Sometimes it’s the Little Things…
The BIG thing for a tourism business is your product or service offered, like the motel room or the rafting…
One More Winter To Go
As we head towards winter after a reasonably successful summer (for some anyway), I do find myself wondering if this…
Is Social Media Marketing Working for your Business?
There are a lot of articles, online advice and business mentoring that focuses on social media marketing and networking for…
Pricing Strategy for Tourism Businesses
Setting pricing for tourism businesses is a strong mix of marketing strategy and financial analysis. Is there a formula for…
Ecotourism: Sustainability Should Be Inclusive Not Exclusive
Are we doing enough to maintain our ‘Clean, Green’ image through eco tourism, and is it financially viable? Sustainability should…
Google Launching into the Online Travel Market?
Google’s “experiment” to show hotel pricing on their Google Maps hotel listings is an indication of their future plans that…
Viral Marketing for Tourism
Viral marketing is essentially the “word of mouth” spread of a marketing message by an organisation. Take a look at…
How to Target International Markets for your Tourism Business: Part 2
Part 1 dealt with how to target international markets using the internet. The other way is through ‘traditional channels’ such…
Creating a Vibrant Online Accommodation Booking Industry
Online bookings are now nearly mainstream in the marketplace and there’s been recent proliferation of new players. Yet many New…
New Zealand Travel iPhone Apps
There is currently not a huge selection of travel related iPhone apps in New Zealand, is the industry just slow…
How to Target International Markets for your Tourism Business: Part 1
Part 1 of a 2 part article focusing on strategies to promote your tourism business to international markets. Part 1…
RWC 2011 Hotel Pricing: Australia v New Zealand
It looks like the trans tasman rivalry has already kicked off with a flurry of media activity about the hotel…
Selling Tourism Properties: Lessons from the Summer
As promised, it has been a very busy summer season. There are real buyers out there, but they are being…
Some Bouquets for Great Service
Something a little different – Previous posts have focused on some things that accommodation providers need to be doing better;…