Making consumers more comfortable with booking accommodation online
Industry statistics indicate online credit card use in New Zealand as a percentage is a little more than half that…
Tourism Organisations in New Zealand: Confused by it all?
“What’s the difference between Tourism NZ, Ministry of Tourism, Maori Tourism Council – RTO’s, MRTO’s – overkill?” Good question! What…
Advertorial Publicity, A Tale of Cowboy Love
You been approached by a media outlet and they love what you do, they’ve heard great things about your business….Naturally…
Regionally Differentiated Wine Tourism as a Value-Creator?
Despite large numbers of international wine lovers visiting wineries in NZ, regionally differentiated wine tourism has not been fully developed…
Eco-Tourism : How do we define it?
This term is being used more and more as the awareness of the planet to all things environmental increases. Terms…
Social Media Monitoring
It is no surprise that automated monitoring of traveller reviews is in its infancy while the phenomenon of consumer reliance…
Online Reviews and Bookings
Interpersonal influence and word of mouth (WOM) are ranked the most important information source when a consumer is making a…
Social Media is Everywhere
Twitter, YouTube, MySpace, Facebook, blogs, wikis, forums and your own customer communities – people are sharing more content than ever…
What Tourism Websites Perform the Best For You?
I’m interested to hear from New Zealand tourism operators as to what tourism websites bring them the most traffic and…
Be Part of The Conversation
There are conversations going on everywhere, all the time by your customers. A lot of the time you will never…
E-tourism Conference 2010
The main objective of the E Tourism Conference is to create awareness, educate and update the travel industry with the…
Dedication for Dan Costello
I would like to draw industry attention to the passing this week of one of the pioneers of Fiji tourism…
Accurate online listings: a Valentine’s Day plea
Price is one factor in a traveller’s decision-making process, but there are many more and sometimes they are not what…
Tourism Customer Service 101
Did you know? Happy clients who have their problems resolved will tell 4-6 people about their positive experience. A dissatisfied…
Travel Agents: Short Term Gain vs Long Term Reputation
Reading this article “What travel agents don’t want you to know” is an interesting insight (to say the least!) from…
Responsible Tourism – Do We Deliver?
New Zealand is certainly a proactive country when it comes to supporting “Responsible Tourism” and the Pure New Zealand brand…
Holiday Parks Conference 2010
The annual Holiday Parks Conference and Trade Exhibition for 2010 will be held in Rotorua 22-24 June at the Distinction…
Tourism Marketing Toolbox
If you haven’t checked it out already then have a look at the Tourism New Zealand “Marketing Toolbox” section of…