Tony Ward discusses the views of environmental scientist Dr. Mike Joy in relation to our tourism industry and 100% Pure branding by Tourism New Zealand.
The latest campaign by Tourism NZ has evolved the 100% Pure brand with a noticeable shift in focus to connect at an emotional level highlighting things travellers can experience in New Zealand
An interesting announcement made at the eTourism conference last week by Patrick Verryt from Tourism New Zealand, is their planned launch of a new Open Content Network for newzealand.com
Vote in our poll on whether we should combine resources with Australian tourism from time to time for particular campaigns and markets.
It’s been around for over 10 years and is quite possibly one of the most successful and unique tourism brands in the world that has stood the test of time. But is it time for something new?