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Tag: Air New Zealand

Air New Zealand Safety Video’s Move into Destination Marketing

By EditorDecember 15, 2016August 7, 2020 Categories: Destination Marketing, Online Marketing, Sales and Marketing Tags: Air New Zealand Leave a comment

The Bay of Islands and Hokianga in Northland have just received a major boost to their destination marketing efforts with the latest Air New Zealand Safety Video termed “Summer of Safety” all filmed on location in their beautiful backyard.

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Inspirational Case Studies on Video

By James HaconNovember 27, 2011November 27, 2011 Categories: Destination Marketing, Food and Wine Tourism, Sectors Tags: Air New Zealand, Wellington Leave a comment

Some interesting tourism case study videos recommended by James Hacon

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Air New Zealand’s Latest Risque’ Videos…Mas Por favor!

By EditorOctober 12, 2010October 12, 2010 Categories: Online Marketing, Sales and Marketing, Social Media Marketing Tags: Air New Zealand, viral marketing 7 Comments

View some of Air New Zealand’s new promotional videos for your entertainment…love them or find them offensive? Rico the puppet star of the videos also has a Facebook page – perhaps they are aiming to turn him into a cult…

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Viral Marketing for Tourism

By Michelle AckersMarch 23, 2010March 23, 2010 Categories: Aviation, Destination Marketing, Online Marketing, Social Media Marketing Tags: Air New Zealand, Destination Northland, viral marketing 5 Comments

Viral marketing is essentially the “word of mouth” spread of a marketing message by an organisation. Take a look at a couple of current and amusing viral campaigns by tourism organisations in New Zealand.

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