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Tag: Destination Northland

Viral Marketing for Tourism

By Michelle AckersMarch 23, 2010March 23, 2010 Categories: Aviation, Destination Marketing, Online Marketing, Social Media Marketing Tags: Air New Zealand, Destination Northland, viral marketing 5 Comments

Viral marketing is essentially the “word of mouth” spread of a marketing message by an organisation. Take a look at a couple of current and amusing viral campaigns by tourism organisations in New Zealand.

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