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Tag: Kevin Bowler

TRENZBlog 2010 Interviews

By EditorMay 25, 2010 Categories: Management, Sales and Marketing Tags: John Key, Kevin Bowler, Tim Cossar, TRENZ 2010 1 Comment

The TRENZBlog has posted some recent interviews with our tourism leaders John Key, Kevin Bowler and Tim Cossar so we thought we’d help share them with you.

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100% Pure New Zealand Brand – Is it Time to Change?

By Michelle AckersApril 19, 2010August 6, 2011 Categories: Branding, Management, Sales and Marketing Tags: 100% Pure New Zealand, destination branding, Kevin Bowler, Tourism New Zealand 20 Comments

It’s been around for over 10 years and is quite possibly one of the most successful and unique tourism brands in the world that has stood the test of time. But is it time for something new?

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