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Tag: Market Research

8 Domestic Tourism Market Segments

By EditorMay 4, 2010June 11, 2014 Categories: Destination Marketing, Sales and Marketing Tags: domestic marketing, domestic tourism market segments, Market Research, ministry of tourism, target market 4 Comments

“Domestic Tourism is big.” It’s worth $12.4 billion to our economy per year (compared to $9.3 billion for international tourism) and the Ministry of Tourism has recently completed some invaluable domestic tourism market segmentation research.

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The Role and Impact of Destination Marketers

By EditorDecember 23, 2009February 8, 2010 Categories: Destination Marketing, Research, Sales and Marketing Tags: Destination Marketing, Market Research, PhoCusWright Leave a comment

Regional Tourism Organisations (RTO’s) in New Zealand play an important role to promote and stimulate tourism for their respective destinations. PhoCusWright has published a report to help define their role and impact in the tourism marketing chain.

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